What Does It Mean? Microsoft Rides The ‘Double Rainbow’ Meme To Pimp Its Wares

An anonymous tipster – we have reason to believe it was actually a Microsoft employee or contractor – just casually pointed us to a new promotional video that was published on one of the Redmond software giant’s YouTube channels. Unless you’ve been living under a rock the past few weeks, or are the type of person that goes out and actually interacts with people in real life on a regular basis, you’ll immediately realize they are riding the coattails of the (awesome) ‘Double Rainbow’ meme . Update: here’s the corresponding blog post from the Windows Live team. The clip actually stars Paul “Bear” Vasquez , the guy who shot the original video, and there’s another one featuring him that’s being released in the future. Which pretty much means the ‘Double Rainbow’ meme is now officially a goner. Not criticizing, evidently, since we’ve fooled around with it too, as have hipster Web startups and even Adolf Hitler . Still, a slightly awkward, if totally intense way for Microsoft to promote that Windows Live Hotmail Gallery Photo Stitch Home service – or something like that . Here’s the original video, and the one with that damn song that is forever stuck in my head. Because we need more double rainbows in times like these . CrunchBase Information Microsoft Information provided by CrunchBase

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What Does It Mean? Microsoft Rides The ‘Double Rainbow’ Meme To Pimp Its Wares