Toyota Turns To Twitter To Repair Its Image
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Mar 2nd, 2010 |
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Toyota has been dealing with negative backlash from the massive safety recalls of its vehicles; and is even suffering in terms of sales. So what does the company do to repair its image? Turn to Twitter, of course! The Japanese auto giant has launched a branded channel on TweetMeme , in partnership with Federated Media, which aggregates and organize Twitter conversations regarding Toyota
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Toyota Turns To Twitter To Repair Its Image