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	<title>Crazy For Tech - Gadgets,Cell Phones,Cameras &#187; search</title>
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		<title>CallApp Uses Social Data To Build A Smarter Smartphone Contact Book</title>
		<link>http://crazyfortech.com/callapp-uses-social-data-to-build-a-smarter-smartphone-contact-book/</link>
		<comments>http://crazyfortech.com/callapp-uses-social-data-to-build-a-smarter-smartphone-contact-book/#comments</comments>
		<pubDate>Tue, 22 May 2012 01:23:35 +0000</pubDate>
		<dc:creator>jos</dc:creator>
				<category><![CDATA[Tech]]></category>
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		<category><![CDATA[social]]></category>
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		<guid isPermaLink="false">http://crazyfortech.com/callapp-uses-social-data-to-build-a-smarter-smartphone-contact-book/</guid>
		<description><![CDATA[ One of my least favorite moments of the day comes when my iPhone rings and the number isn&#8217;t in my contact book. Is it an important call from an entrepreneur? A random PR person pitching me? Or just a telemarketer? I won&#8217;t know until I pick up. CallApp , a startup launching today at Disrupt, wants to eliminate those awkward moments, for starters. It&#8217;s creating what CEO and co-founder Oded Volovitz calls a &#8220;universal social contact book.&#8221; It&#8217;s drawing data from social networks and other data sources to give users more context about phone calls and other communication. The data also comes from CallApp users — users can edit CallApp listings, and if they choose, they can add their contact book into the company&#8217;s general database. So when you get a phone call, even if it&#8217;s from someone who isn&#8217;t in your contact list, you should be able to see information about them — say a photo, their most recent update on Facebook, and your most recent email exchange if you&#8217;ve corresponded with them. Of course, if your phone is already ringing, you&#8217;ve only got a few seconds before you need to pick up, but at least you can glance at your screen and go into the call with some basic context. CallApp should be even more useful when you&#8217;re about to make a call. Then, the social network updates can give you a way to start off the conversation, or tell you when someone has traveled out of the country, so maybe now isn&#8217;t the best time to reach them. You can also attach personal reminders to CallApp contacts, share your location with them, or set up a meeting. In some ways, the concept is pretty similar to an email plugin like Rapportive ( recently acquired by LinkedIn ) or Xobni. However, Volovitz says that bringing this information to the smartphone puts it in a different context. After all, when he gets a phone call, &#8220;I cannot wait until I can go to the Internet to see who is calling me. This is about giving you real-time, immediate, the most relevant information you can get, and the tools to execute on that information.&#8221; Volovitz also says CallApp, despite the name, isn&#8217;t just about phone calls — he estimates that he only uses it for phone calls 50 percent of the time. The app also lists and connects to other ways for reaching people, like WhatsApp Messenger and Viber. The core of the experience isn&#8217;t the phone call but the contact itself, Volovitz says. Nor is CallApp limited to personal contact listings. It includes businesses too, showing you things like Yelp reviews, Google Street View, or a menu for a restaurant where you&#8217;re thinking about making reservations. Moving forward, Volovitz says the company will be adding features that are more about encouraging &#8220;serendipity.&#8221; The app is available on Android phones (you can download it from Google Play here ). CallApp is developing a version for iPhones too, though Volovitz estimates that it will have 80 percent of the functionality of the Android version, due to &#8220;some technical issues.&#8221; Volovitz says the company isn&#8217;t monetizing the app (which is free) yet, but there are a number of possible business models, including affiliate fees. The company has raised $1 million in funding from undisclosed venture capital firms and angel investors. Disrupt Q&#38;A Q : How does the iOS app differ? A: There are more limitations than in Android, like you have to use the built-in dialer rather than any dialer you want. Q : What are the viral hooks? A: If you use CallApp to share information with someone, they get an SMS message linking to the content and asking them to download the app. Q: Tell us about the technology. A: What we do is artificial intelligence, big data. The system knows how to link the right person to the right number, for example using location to narrow the search. Q: Why do other improved contact books fail, and why will you succeed? A: It&#8217;s all about the execution and the ambition. If you build an app on the client side, you only get a limited amount of information about contacts on your phone, versus CallApp&#8217;s crowdsourced, cloud-based approach. ]]></description>
			<content:encoded><![CDATA[<p> One of my least favorite moments of the day comes when my iPhone rings and the number isn&#8217;t in my contact book. Is it an important call from an entrepreneur? A random PR person pitching me? Or just a telemarketer? I won&#8217;t know until I pick up. CallApp , a startup launching today at Disrupt, wants to eliminate those awkward moments, for starters. It&#8217;s creating what CEO and co-founder Oded Volovitz calls a &#8220;universal social contact book.&#8221; It&#8217;s drawing data from social networks and other data sources to give users more context about phone calls and other communication. The data also comes from CallApp users — users can edit CallApp listings, and if they choose, they can add their contact book into the company&#8217;s general database. So when you get a phone call, even if it&#8217;s from someone who isn&#8217;t in your contact list, you should be able to see information about them — say a photo, their most recent update on Facebook, and your most recent email exchange if you&#8217;ve corresponded with them. Of course, if your phone is already ringing, you&#8217;ve only got a few seconds before you need to pick up, but at least you can glance at your screen and go into the call with some basic context. CallApp should be even more useful when you&#8217;re about to make a call. Then, the social network updates can give you a way to start off the conversation, or tell you when someone has traveled out of the country, so maybe now isn&#8217;t the best time to reach them. You can also attach personal reminders to CallApp contacts, share your location with them, or set up a meeting. In some ways, the concept is pretty similar to an email plugin like Rapportive ( recently acquired by LinkedIn ) or Xobni. However, Volovitz says that bringing this information to the smartphone puts it in a different context. After all, when he gets a phone call, &#8220;I cannot wait until I can go to the Internet to see who is calling me. This is about giving you real-time, immediate, the most relevant information you can get, and the tools to execute on that information.&#8221; Volovitz also says CallApp, despite the name, isn&#8217;t just about phone calls — he estimates that he only uses it for phone calls 50 percent of the time. The app also lists and connects to other ways for reaching people, like WhatsApp Messenger and Viber. The core of the experience isn&#8217;t the phone call but the contact itself, Volovitz says. Nor is CallApp limited to personal contact listings. It includes businesses too, showing you things like Yelp reviews, Google Street View, or a menu for a restaurant where you&#8217;re thinking about making reservations. Moving forward, Volovitz says the company will be adding features that are more about encouraging &#8220;serendipity.&#8221; The app is available on Android phones (you can download it from Google Play here ). CallApp is developing a version for iPhones too, though Volovitz estimates that it will have 80 percent of the functionality of the Android version, due to &#8220;some technical issues.&#8221; Volovitz says the company isn&#8217;t monetizing the app (which is free) yet, but there are a number of possible business models, including affiliate fees. The company has raised $1 million in funding from undisclosed venture capital firms and angel investors. Disrupt Q&amp;A Q : How does the iOS app differ? A: There are more limitations than in Android, like you have to use the built-in dialer rather than any dialer you want. Q : What are the viral hooks? A: If you use CallApp to share information with someone, they get an SMS message linking to the content and asking them to download the app. Q: Tell us about the technology. A: What we do is artificial intelligence, big data. The system knows how to link the right person to the right number, for example using location to narrow the search. Q: Why do other improved contact books fail, and why will you succeed? A: It&#8217;s all about the execution and the ambition. If you build an app on the client side, you only get a limited amount of information about contacts on your phone, versus CallApp&#8217;s crowdsourced, cloud-based approach. </p>
<p><a href="http://tctechcrunch2011.files.wordpress.com/2012/05/callapp-logo.jpg?w=150" class=""></a></p>
<p><img src="" /></p>
<p>Read the original: <br />
<a target="_blank" href="http://feedproxy.google.com/~r/Techcrunch/~3/CEGWVGo8Ifg/" title="CallApp Uses Social Data To Build A Smarter Smartphone Contact Book">CallApp Uses Social Data To Build A Smarter Smartphone Contact Book</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>EU Gives Google A Last Chance To Avoid Antitrust Charges</title>
		<link>http://crazyfortech.com/eu-gives-google-a-last-chance-to-avoid-antitrust-charges/</link>
		<comments>http://crazyfortech.com/eu-gives-google-a-last-chance-to-avoid-antitrust-charges/#comments</comments>
		<pubDate>Mon, 21 May 2012 19:30:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[arrington]]></category>
		<category><![CDATA[european-commission]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[first-proposals]]></category>
		<category><![CDATA[microsoft-like]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[show]]></category>
		<category><![CDATA[the-possibility]]></category>
		<category><![CDATA[time]]></category>

		<guid isPermaLink="false">http://crazyfortech.com/eu-gives-google-a-last-chance-to-avoid-antitrust-charges/</guid>
		<description><![CDATA[ In late 2010, the European Commission launched an investigation into allegations that Google was abusing its dominant position in the search engine market. Today, Joaquín Almunia, the vice president of the European Commission responsible for competition policy, sent a letter to Google chairman Eric Schmidt with an update about its finding. The Commission, writes Almunia , identified four specific concerns that Google needs to address quickly to avoid formal antitrust charges. In the letter to Schmidt, Almunia offers &#8220;Google the possibility to come up in a matter of weeks with first proposals of remedies to address each of these points.&#8221; Specifically, the European Commission is concerned about Google linking &#8220;differently&#8221; to its own vertical services, &#8220;which focus on specific topics, such as for example restaurants, news or products.&#8221; Google is, says the EU, giving preferential treatment to its own services compared to those of its competitors. The Commission also &#8220;worries&#8221; about how Google &#8220;copies content from competing vertical search services and uses it in its own offerings.&#8221; This, Almunia says, could stifle innovation in the long run, as it could reduce competitors&#8217; incentives to create their own original content. As for Google&#8217;s advertising business, the Commission worries that Google is &#8220;shutting out competing providers of search advertising intermediation services&#8221; and is making it too hard for advertisers to port their campaigns to other services. The Commission seems to be especially concerned about Google shutting out intermediate service providers that could offer services around Google&#8217;s AdWords platform. Almunia told Google that it has a few weeks to come up with proposals for remedies that will address these concerns. This way, Google could avoid a full-blown Microsoft-like antitrust case. Google says that it disagrees with the EU&#8217;s findings, but that it is &#8220;happy to discuss any concerns they might have.&#8221; ]]></description>
			<content:encoded><![CDATA[<p> In late 2010, the European Commission launched an investigation into allegations that Google was abusing its dominant position in the search engine market. Today, Joaquín Almunia, the vice president of the European Commission responsible for competition policy, sent a letter to Google chairman Eric Schmidt with an update about its finding. The Commission, writes Almunia , identified four specific concerns that Google needs to address quickly to avoid formal antitrust charges. In the letter to Schmidt, Almunia offers &#8220;Google the possibility to come up in a matter of weeks with first proposals of remedies to address each of these points.&#8221; Specifically, the European Commission is concerned about Google linking &#8220;differently&#8221; to its own vertical services, &#8220;which focus on specific topics, such as for example restaurants, news or products.&#8221; Google is, says the EU, giving preferential treatment to its own services compared to those of its competitors. The Commission also &#8220;worries&#8221; about how Google &#8220;copies content from competing vertical search services and uses it in its own offerings.&#8221; This, Almunia says, could stifle innovation in the long run, as it could reduce competitors&#8217; incentives to create their own original content. As for Google&#8217;s advertising business, the Commission worries that Google is &#8220;shutting out competing providers of search advertising intermediation services&#8221; and is making it too hard for advertisers to port their campaigns to other services. The Commission seems to be especially concerned about Google shutting out intermediate service providers that could offer services around Google&#8217;s AdWords platform. Almunia told Google that it has a few weeks to come up with proposals for remedies that will address these concerns. This way, Google could avoid a full-blown Microsoft-like antitrust case. Google says that it disagrees with the EU&#8217;s findings, but that it is &#8220;happy to discuss any concerns they might have.&#8221; </p>
<p><a href="http://tctechcrunch2011.files.wordpress.com/2012/05/european-commission.jpg?w=150" class=""></a></p>
<p><img src="" /></p>
<p>Read the rest here: <br />
<a target="_blank" href="http://feedproxy.google.com/~r/Techcrunch/~3/s7WD3SBl6vM/" title="EU Gives Google A Last Chance To Avoid Antitrust Charges">EU Gives Google A Last Chance To Avoid Antitrust Charges</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Bing Exposes Its New, Stripped Down Search Results To All Americans</title>
		<link>http://crazyfortech.com/bing-exposes-its-new-stripped-down-search-results-to-all-americans/</link>
		<comments>http://crazyfortech.com/bing-exposes-its-new-stripped-down-search-results-to-all-americans/#comments</comments>
		<pubDate>Wed, 16 May 2012 05:02:30 +0000</pubDate>
		<dc:creator>user</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[a-customer-has]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[bing redesign]]></category>
		<category><![CDATA[details]]></category>
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		<category><![CDATA[manolo-blahnik]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[samsung-galaxy]]></category>
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		<guid isPermaLink="false">http://crazyfortech.com/bing-exposes-its-new-stripped-down-search-results-to-all-americans/</guid>
		<description><![CDATA[ Last week, Bing began the initial phase of rolling out a major redesign , in fact the &#8220;most significant&#8221; redesign in its three-year history. Today, the wait is over. This afternoon, Bing officially turned on its new design , and has made it available for everyone in the U.S. You can check it out here . The new Bing is now integrates search and people in our social networks through a dedicated social “sidebar.” With sidebar, Bing brings together the best of the web, with what experts and your friends know, giving you the confidence to act. This new way to search lets you share, discover, and interact with friends like you do in real life. If you’re on the go, you’ll notice we’ve optimized the layout and placement of the social results on the mobile device for smaller screen sizes and for touch input, so the user experience will be different than what people see on a PC. The new design is Bing&#8217;s answer to the problem of &#8220;Search Overload,&#8221; something many are familiar with &#8212; the feeling of being overwhelmed by the bramble of links, maps, tools, and options that prevail in today&#8217;s search model. And, really, it&#8217;s a response to the public disapproval over Google integrating social into its search results. Obviously, Google has retained its iron grip on search for some time, but, with its redesign Bing is positioning itself an unbiased, pure alternative. In this vein, Bing is taking steps to offer a cleaner, pared down experience, in an effort to clean up its search results . As Josh noted at the time , the redesign essentially divides its search results into three groups: Simple, text-based, algorithmic results placed front and center; maps, reviews, and input fields are placed on the right side; and social context from friends and one&#8217;s social network in a panel on the far right. As Bing said in its blog post today, this dedicated social sidebar is a response to Google search&#8217;s G+ integration, serving actionable information from friends and experts. Bing now suggests friends on Facebook that might be relevant to your search &#8212; based on what they &#8220;like,&#8221; their Facebook profile information, and the photos they&#8217;ve shared. This will work in varying degrees of effectiveness, meaning that the &#8220;right&#8221; friends may not always show up, because the search engine is using public Facebook information along with the content you&#8217;ve given it permission to access. According to its blog post, it &#8220;won&#8217;t match friends based on other Facebook content, such as status updates or check-ins,&#8221; in an effort to respect privacy settings. Which means that you won&#8217;t see information from friends who have opted out of Facebook instant personalization or that have blocked the Bing app. For those who do choose to opt-in to Bing&#8217;s Instant Personalization partnership with Facebook, you will be able to see if friends have &#8220;liked&#8221; search results. But, an important qualification of this feature is that those &#8220;likes&#8221; do not alter search rankings, nor do they add to the clutter of results with social identifiers, names, and faces. Instead, you&#8217;ll just see that thumbs up icon adjacent to Bing&#8217;s algorithmic, center pane, with the ability to hover over the icon to see who liked those results. Furthermore, its intermediate section, the one that lies between algorithmic results and social, shows stuff like maps, product reviews, restaurant ratings, and allows users to book flights. Bing has struck a number of partnerships with startups like OpenTable and FanSnap to make booking tables and finding tickets easier. Bing now has a whole lot more social functionality, but the key is that its social integration doesn&#8217;t get in the way, the goal being, in Bing&#8217;s words, to create a new way to search that &#8220;lets you share, discover, and interact with friends like you do in real life.&#8221; If Bing is going to be a &#8220;decision engine,&#8221; as its mission statement declares, boosting its results with the right amount of social influence and direction is paramount. To address this, Bing&#8217;s new social pane includes an &#8220;Ask Friends&#8221; field, which allows searchers to enlist the service of their friends. Bing posts your submitted questions to your Facebook wall, whereupon you&#8217;ll get a notification if a friend swoops in to the rescue, and guides you to the best nightspot for margaritas, or the best hotels to check out when in Los Angeles. You can also go further, requesting help from &#8220;Friends Who Might Know&#8221; &#8212; those who&#8217;ve &#8220;liked&#8221; your search results, but aren&#8217;t in your friend list. Bing has taken some major steps forward to get itself back in the ring with Google, but it&#8217;s still got a lot of ground to make up. Don&#8217;t be surprised if you find a massive Bing marketing campaign show up on taxis, TVs, and billboards near you. For more, give the new Bing a try here . Sorry international Bingers, it looks like you&#8217;ll have to wait a bit longer. ]]></description>
			<content:encoded><![CDATA[<p> Last week, Bing began the initial phase of rolling out a major redesign , in fact the &#8220;most significant&#8221; redesign in its three-year history. Today, the wait is over. This afternoon, Bing officially turned on its new design , and has made it available for everyone in the U.S. You can check it out here . The new Bing is now integrates search and people in our social networks through a dedicated social “sidebar.” With sidebar, Bing brings together the best of the web, with what experts and your friends know, giving you the confidence to act. This new way to search lets you share, discover, and interact with friends like you do in real life. If you’re on the go, you’ll notice we’ve optimized the layout and placement of the social results on the mobile device for smaller screen sizes and for touch input, so the user experience will be different than what people see on a PC. The new design is Bing&#8217;s answer to the problem of &#8220;Search Overload,&#8221; something many are familiar with &#8212; the feeling of being overwhelmed by the bramble of links, maps, tools, and options that prevail in today&#8217;s search model. And, really, it&#8217;s a response to the public disapproval over Google integrating social into its search results. Obviously, Google has retained its iron grip on search for some time, but, with its redesign Bing is positioning itself an unbiased, pure alternative. In this vein, Bing is taking steps to offer a cleaner, pared down experience, in an effort to clean up its search results . As Josh noted at the time , the redesign essentially divides its search results into three groups: Simple, text-based, algorithmic results placed front and center; maps, reviews, and input fields are placed on the right side; and social context from friends and one&#8217;s social network in a panel on the far right. As Bing said in its blog post today, this dedicated social sidebar is a response to Google search&#8217;s G+ integration, serving actionable information from friends and experts. Bing now suggests friends on Facebook that might be relevant to your search &#8212; based on what they &#8220;like,&#8221; their Facebook profile information, and the photos they&#8217;ve shared. This will work in varying degrees of effectiveness, meaning that the &#8220;right&#8221; friends may not always show up, because the search engine is using public Facebook information along with the content you&#8217;ve given it permission to access. According to its blog post, it &#8220;won&#8217;t match friends based on other Facebook content, such as status updates or check-ins,&#8221; in an effort to respect privacy settings. Which means that you won&#8217;t see information from friends who have opted out of Facebook instant personalization or that have blocked the Bing app. For those who do choose to opt-in to Bing&#8217;s Instant Personalization partnership with Facebook, you will be able to see if friends have &#8220;liked&#8221; search results. But, an important qualification of this feature is that those &#8220;likes&#8221; do not alter search rankings, nor do they add to the clutter of results with social identifiers, names, and faces. Instead, you&#8217;ll just see that thumbs up icon adjacent to Bing&#8217;s algorithmic, center pane, with the ability to hover over the icon to see who liked those results. Furthermore, its intermediate section, the one that lies between algorithmic results and social, shows stuff like maps, product reviews, restaurant ratings, and allows users to book flights. Bing has struck a number of partnerships with startups like OpenTable and FanSnap to make booking tables and finding tickets easier. Bing now has a whole lot more social functionality, but the key is that its social integration doesn&#8217;t get in the way, the goal being, in Bing&#8217;s words, to create a new way to search that &#8220;lets you share, discover, and interact with friends like you do in real life.&#8221; If Bing is going to be a &#8220;decision engine,&#8221; as its mission statement declares, boosting its results with the right amount of social influence and direction is paramount. To address this, Bing&#8217;s new social pane includes an &#8220;Ask Friends&#8221; field, which allows searchers to enlist the service of their friends. Bing posts your submitted questions to your Facebook wall, whereupon you&#8217;ll get a notification if a friend swoops in to the rescue, and guides you to the best nightspot for margaritas, or the best hotels to check out when in Los Angeles. You can also go further, requesting help from &#8220;Friends Who Might Know&#8221; &#8212; those who&#8217;ve &#8220;liked&#8221; your search results, but aren&#8217;t in your friend list. Bing has taken some major steps forward to get itself back in the ring with Google, but it&#8217;s still got a lot of ground to make up. Don&#8217;t be surprised if you find a massive Bing marketing campaign show up on taxis, TVs, and billboards near you. For more, give the new Bing a try here . Sorry international Bingers, it looks like you&#8217;ll have to wait a bit longer. </p>
<p><a href="http://tctechcrunch2011.files.wordpress.com/2012/05/screen-shot-2012-05-15-at-4-11-19-pm.png?w=150" class=""></a></p>
<p><img src="http://crazyfortech.com/wp-content/uploads/2012/05/863b5a5addscreen-shot-2012-05-15-at-4-11-19-pm-500x320.png" /></p>
<p>See the original post: <br />
<a target="_blank" href="http://feedproxy.google.com/~r/Techcrunch/~3/c5C2X56vNqs/" title="Bing Exposes Its New, Stripped Down Search Results To All Americans">Bing Exposes Its New, Stripped Down Search Results To All Americans</a></p>
]]></content:encoded>
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		<item>
		<title>Honestly.com Becomes A Talent Search Engine, Renames Itself TalentBin</title>
		<link>http://crazyfortech.com/honestly-com-becomes-a-talent-search-engine-renames-itself-talentbin/</link>
		<comments>http://crazyfortech.com/honestly-com-becomes-a-talent-search-engine-renames-itself-talentbin/#comments</comments>
		<pubDate>Tue, 15 May 2012 17:01:03 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
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		<guid isPermaLink="false">http://crazyfortech.com/honestly-com-becomes-a-talent-search-engine-renames-itself-talentbin/</guid>
		<description><![CDATA[ Honestly.com, a startup that allowed professionals to submit anonymous reviews of their coworkers, has been pretty quiet for the past couple of years. Turns out that&#8217;s because the company has been busy reinventing itself. Today it&#8217;s unveiling a new product and a new name — TalentBin . Co-founder Peter Kazanjy says TalentBin addresses one of the big problems with Honestly, namely the lack of content. Rather than relying on users to create all the reviews, TalentBin looks at the content that already exists on the Web — specifically, people&#8217;s activity on a variety of social networking sites. Kazanjy calls that activity your &#8220;professional exhaust,&#8221; and argues that it contains lots of relevant information about your professional interests and accomplishments. So TalentBin aggregates a person&#8217;s activity across sites like Facebook, Twitter, Google Plus, Meetup, Quora, Github, Sourceforge, and Bitbucket, then uses that data to create a searchable profile for recruiters. Comparing the product to LinkedIn&#8217;s recruiting tools, Kazanjy says, &#8220;we&#8217;re kind of like that for the rest of the Web.&#8221; In other words, recruiters can use TalentBin to take their search beyond LinkedIn, finding new candidates and new information about existing candidates. For example, Kazanjy says he conducted a search for Ruby on Rails in the San Francisco Bay Area, and he found 4,500 matching profiles on LinkedIn, 156 profiles on BranchOut, and 22,000 profiles on TalentBin. He also argues a TalentBin profile can be much richer than what you&#8217;d find on LinkedIn or a traditional resume. A profile might just say that someone was an engineer at Company X and then at Company Y, with no additional detail, but TalentBin might show that they&#8217;re constantly tweeting and posting on Quora about Ruby and therefore rank them highly in a search for Ruby engineers. And since recruiters theoretically get a better sense of your real interests and passions, that may mean you&#8217;re more likely to get approached about jobs that you actually find exciting. For now, TalentBin is focused on technical talent, but Kazanjy says it could expand into other fields where this data is relevant, which he predicts is &#8220;any knowledge worker.&#8221;  It&#8217;s also entirely recruiter-facing for now, meaning that only recruiters see the profiles, but Kazanjy says it might add features that allow people to see and correct their profiles in the future. ( Coderwall is also trying to create an aggregated profile and reputation system for programmers , but rather its model is inverted, starting out as a site for coders then maybe eventually moving into recruiting, and the name, at least, implies that it&#8217;s pretty focused on programmers.) Recruiters can access TalentBin via the website, or as a plugin to Human Resources Information Systems, Recruiting CRM programs, or Applicant Tracking Systems. This is actually the company&#8217;s second rebranding, because back in 2010 it  changed its name from Unvarnished (at the same time it announced $1.2 million in funding from First Round Capital, Ron Conway’s SV Angel, Charles River Ventures, and others). Hopefully this will be the last. Kazanjy says early signs are positive — even though today is the official relaunch, TalentBin has been in private beta testing for months, and already has 60-plus corporate customers including Intuit, Groupon, and Yahoo. ]]></description>
			<content:encoded><![CDATA[<p> Honestly.com, a startup that allowed professionals to submit anonymous reviews of their coworkers, has been pretty quiet for the past couple of years. Turns out that&#8217;s because the company has been busy reinventing itself. Today it&#8217;s unveiling a new product and a new name — TalentBin . Co-founder Peter Kazanjy says TalentBin addresses one of the big problems with Honestly, namely the lack of content. Rather than relying on users to create all the reviews, TalentBin looks at the content that already exists on the Web — specifically, people&#8217;s activity on a variety of social networking sites. Kazanjy calls that activity your &#8220;professional exhaust,&#8221; and argues that it contains lots of relevant information about your professional interests and accomplishments. So TalentBin aggregates a person&#8217;s activity across sites like Facebook, Twitter, Google Plus, Meetup, Quora, Github, Sourceforge, and Bitbucket, then uses that data to create a searchable profile for recruiters. Comparing the product to LinkedIn&#8217;s recruiting tools, Kazanjy says, &#8220;we&#8217;re kind of like that for the rest of the Web.&#8221; In other words, recruiters can use TalentBin to take their search beyond LinkedIn, finding new candidates and new information about existing candidates. For example, Kazanjy says he conducted a search for Ruby on Rails in the San Francisco Bay Area, and he found 4,500 matching profiles on LinkedIn, 156 profiles on BranchOut, and 22,000 profiles on TalentBin. He also argues a TalentBin profile can be much richer than what you&#8217;d find on LinkedIn or a traditional resume. A profile might just say that someone was an engineer at Company X and then at Company Y, with no additional detail, but TalentBin might show that they&#8217;re constantly tweeting and posting on Quora about Ruby and therefore rank them highly in a search for Ruby engineers. And since recruiters theoretically get a better sense of your real interests and passions, that may mean you&#8217;re more likely to get approached about jobs that you actually find exciting. For now, TalentBin is focused on technical talent, but Kazanjy says it could expand into other fields where this data is relevant, which he predicts is &#8220;any knowledge worker.&#8221;  It&#8217;s also entirely recruiter-facing for now, meaning that only recruiters see the profiles, but Kazanjy says it might add features that allow people to see and correct their profiles in the future. ( Coderwall is also trying to create an aggregated profile and reputation system for programmers , but rather its model is inverted, starting out as a site for coders then maybe eventually moving into recruiting, and the name, at least, implies that it&#8217;s pretty focused on programmers.) Recruiters can access TalentBin via the website, or as a plugin to Human Resources Information Systems, Recruiting CRM programs, or Applicant Tracking Systems. This is actually the company&#8217;s second rebranding, because back in 2010 it  changed its name from Unvarnished (at the same time it announced $1.2 million in funding from First Round Capital, Ron Conway’s SV Angel, Charles River Ventures, and others). Hopefully this will be the last. Kazanjy says early signs are positive — even though today is the official relaunch, TalentBin has been in private beta testing for months, and already has 60-plus corporate customers including Intuit, Groupon, and Yahoo. </p>
<p><a href="http://tctechcrunch2011.files.wordpress.com/2012/05/talentbin-logo.jpg?w=150" class=""></a></p>
<p>The rest is here: <br />
<a target="_blank" href="http://feedproxy.google.com/~r/Techcrunch/~3/q7HlctcdXJQ/" title="Honestly.com Becomes A Talent Search Engine, Renames Itself TalentBin">Honestly.com Becomes A Talent Search Engine, Renames Itself TalentBin</a></p>
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		<title>Facebook Files New S-1, Pricing $34-38 Per Share, Raising $14.7B</title>
		<link>http://crazyfortech.com/facebook-files-new-s-1-pricing-34-38-per-share-raising-14-7b/</link>
		<comments>http://crazyfortech.com/facebook-files-new-s-1-pricing-34-38-per-share-raising-14-7b/#comments</comments>
		<pubDate>Tue, 15 May 2012 15:41:19 +0000</pubDate>
		<dc:creator>user</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[14-7-billion-]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[human-resources]]></category>
		<category><![CDATA[initial-public]]></category>
		<category><![CDATA[linked]]></category>
		<category><![CDATA[million-shares]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[profiles]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[shares-offered]]></category>
		<category><![CDATA[trading-under]]></category>
		<category><![CDATA[with-the-low]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://crazyfortech.com/facebook-files-new-s-1-pricing-34-38-per-share-raising-14-7b/</guid>
		<description><![CDATA[ Facebook has filed a new S-1 , and it contains more details on the IPO. It will offer underwriters the right to purchase up to an additional 50,612,302 shares of Class A common stock to cover over-allotments. Facebook anticipates that the initial public offering price will be between $34.00 and $38.00 per share. In total there will be 337.5 million shares offered, plus the 50.6 million additional shares (so up to 388 million shares sold), and it wants to raise $14.7 billion. The stock will be trading under FB. With the low end of the pricing working out to $13.1 billion, this could mean a valuation of between $92 billion and $103 billion, according to  CNBC . The additional 50.6 million shares, and the pricing of between $34-38 per share, confirms a report we ran earlier noting both the &#8220;greenshoe&#8221; of additional shares to meet demand, as well as the stock pricing. More to come. Refresh for updates. ]]></description>
			<content:encoded><![CDATA[<p> Facebook has filed a new S-1 , and it contains more details on the IPO. It will offer underwriters the right to purchase up to an additional 50,612,302 shares of Class A common stock to cover over-allotments. Facebook anticipates that the initial public offering price will be between $34.00 and $38.00 per share. In total there will be 337.5 million shares offered, plus the 50.6 million additional shares (so up to 388 million shares sold), and it wants to raise $14.7 billion. The stock will be trading under FB. With the low end of the pricing working out to $13.1 billion, this could mean a valuation of between $92 billion and $103 billion, according to  CNBC . The additional 50.6 million shares, and the pricing of between $34-38 per share, confirms a report we ran earlier noting both the &#8220;greenshoe&#8221; of additional shares to meet demand, as well as the stock pricing. More to come. Refresh for updates. </p>
<p><a href="http://tctechcrunch2011.files.wordpress.com/2012/01/facebook_logo.jpeg?w=150" class=""></a></p>
<p><img src="http://crazyfortech.com/wp-content/uploads/2012/05/2153e31e87facebook_logo-500x188.jpg" /></p>
<p>View original here: <br />
<a target="_blank" href="http://feedproxy.google.com/~r/Techcrunch/~3/acRN1tfdNb0/" title="Facebook Files New S-1, Pricing $34-38 Per Share, Raising $14.7B">Facebook Files New S-1, Pricing $34-38 Per Share, Raising $14.7B</a></p>
]]></content:encoded>
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		<title>Baidu’s New Forked Android Phone: China’s Search Giant Wants To Make Windows Phone, iOS Versions Too</title>
		<link>http://crazyfortech.com/baidu%e2%80%99s-new-forked-android-phone-china%e2%80%99s-search-giant-wants-to-make-windows-phone-ios-versions-too/</link>
		<comments>http://crazyfortech.com/baidu%e2%80%99s-new-forked-android-phone-china%e2%80%99s-search-giant-wants-to-make-windows-phone-ios-versions-too/#comments</comments>
		<pubDate>Tue, 15 May 2012 14:56:21 +0000</pubDate>
		<dc:creator>vertical8</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[baidu]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[country]]></category>
		<category><![CDATA[device]]></category>
		<category><![CDATA[iphone]]></category>
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		<guid isPermaLink="false">http://crazyfortech.com/baidu%e2%80%99s-new-forked-android-phone-china%e2%80%99s-search-giant-wants-to-make-windows-phone-ios-versions-too/</guid>
		<description><![CDATA[ Big mobile plans afoot for Baidu, the Google of China that leads in search and has launched a host of other services in the wake of that business. The company today unveiled the first smartphone to be built on its own platform , the Changhong H5018. And while that device is designed on a &#8220;forked&#8221; version of Android &#8212; forked Android devices being very popular in China &#8212; Baidu says that it doesn&#8217;t want to stop there: the idea is to take its platform, the Baidu Cloud Smart Terminal, to other operating systems like Windows Phone and iOS. &#8220;We want Baidu&#8217;s Cloud Smart Terminal to function as a platform that sits on top of all operating systems, such as Windows Phone and iOS,&#8221; Kaiser Kuo, a spokesperson for Baidu, told TechCrunch today. &#8220;We are not yet working on a Windows Phone device but the hope is to make one,&#8221; he noted, adding that while Baidu plans to leave no stone unturned in its strategy, &#8220;some stones are proving to be more recalcitrant than others.&#8221; That is likely a nod to Apple and how Baidu could develop its platform on iOS without completely ruining its relationship with the iPhone giant. Mobile is a big and growing area for Baidu. In Q1, it noted that 20 percent of all of its search traffic is now coming from mobile &#8212; it is already the leading search engine in official Android devices with 80 percent penetration, Kuo noted &#8212; and he added that the mobile traffic percentage is &#8220;growing rapidly&#8221;, almost certainly faster than its more mature traffic on fixed Internet devices. At the same time, mobile continues to boom in China, with the country now outstripping the U.S. and the world&#8217;s biggest smartphone market. The Changhong H5018 is Baidu&#8217;s big strategy to create a device that will appeal to the less affluent demographic in the country. While the iPhone has proven to be hugely popular in China, it is sold at a premium price and that cuts out large parts of the addressable market that cannot afford it. Kuo notes that at the moment there are some 1 billion mobile users in the country still on feature devices. &#8220;It&#8217;s a market dominated by feature phones that prevent users from taking full advantage of the Internet,&#8221; he said. &#8220;There is a tremendous market for low-priced but feature-laden smartphones, and this product fits that niche very well.&#8221; It&#8217;s understood that while the basic price for the device will be 1,000 yuan (around $159), it will be sold through resellers that will attach data and calling tariffs to the device &#8212; the first named carrier is China Unicom &#8212; and subsidize the cost of the handset in the process. The phone will start to sell later this year, the company says. Part of the reason the device will be priced so inexpensively, Kuo said, is because most of the services that Baidu is loading into the device will be cloud-based. That means the device does not need to have as much processing power built into it. &#8220;You don’t need a lot of power, just the ability to connect to the Internet because we are shifting the computing from the terminal back to the cloud,&#8221; he noted. Among the services will be a cloud-based storage service, location-based services and Baidu Map, voice recognition and handwriting-based search input, Baidu Music and services to recharge your call and data credits on the device. In other respects the device sounds like it will be very much on par with other basic smartphones: 3.5-inch touch screen; 3G connectivity; 3 megapixel camera and a 1400mAh battery. The phone is being made by Foxconn and that in itself is an interesting development and shows how the manufacturing giant &#8212; partner to Apple for the iPhone and iPad among many others &#8212; also has ambitions to position itself as a mobile brand in its own right. It also follows on from an earlier model that Baidu had released in conjunction with Dell, which Kuo described as the &#8220;precursor&#8221; to the phone launched today. Baidu&#8217;s plans to extend its circle of partners for the phones was also indirectly confirmed by its VP of engineering Jing Wang, who noted in a company statement that “The Baidu Cloud Smart terminal platform is a crucial step in Baidu’s overall Cloud strategy in the mobile Internet sphere&#8230;it will significantly lower manufacturing costs for many mobile manufacturers and cooperating partners. Baidu is joining hands with hardware vendors, terminal manufacturers, developers and others in the industry so that everyone along the whole value chain is a winner.” Although Baidu certainly has a lot of ambition, for now it looks like most of the mobile plan is limited to China. Although Baidu has &#8220;dipped its toe&#8221; into other countries such as Thailand, Vietnam, Japan and Egypt, there are currently no plans to offer Baidu&#8217;s new phone in markets outside of the mainland. &#8220;The whole point is that it is supported by Baidu&#8217;s cloud services and all of these are currently in Chinese and not supported outside of China,&#8221; he noted. &#8220;When we have robust cloud offerings outside of China, only then would it make sense to offer terminals there.&#8221; ]]></description>
			<content:encoded><![CDATA[<p> Big mobile plans afoot for Baidu, the Google of China that leads in search and has launched a host of other services in the wake of that business. The company today unveiled the first smartphone to be built on its own platform , the Changhong H5018. And while that device is designed on a &#8220;forked&#8221; version of Android &#8212; forked Android devices being very popular in China &#8212; Baidu says that it doesn&#8217;t want to stop there: the idea is to take its platform, the Baidu Cloud Smart Terminal, to other operating systems like Windows Phone and iOS. &#8220;We want Baidu&#8217;s Cloud Smart Terminal to function as a platform that sits on top of all operating systems, such as Windows Phone and iOS,&#8221; Kaiser Kuo, a spokesperson for Baidu, told TechCrunch today. &#8220;We are not yet working on a Windows Phone device but the hope is to make one,&#8221; he noted, adding that while Baidu plans to leave no stone unturned in its strategy, &#8220;some stones are proving to be more recalcitrant than others.&#8221; That is likely a nod to Apple and how Baidu could develop its platform on iOS without completely ruining its relationship with the iPhone giant. Mobile is a big and growing area for Baidu. In Q1, it noted that 20 percent of all of its search traffic is now coming from mobile &#8212; it is already the leading search engine in official Android devices with 80 percent penetration, Kuo noted &#8212; and he added that the mobile traffic percentage is &#8220;growing rapidly&#8221;, almost certainly faster than its more mature traffic on fixed Internet devices. At the same time, mobile continues to boom in China, with the country now outstripping the U.S. and the world&#8217;s biggest smartphone market. The Changhong H5018 is Baidu&#8217;s big strategy to create a device that will appeal to the less affluent demographic in the country. While the iPhone has proven to be hugely popular in China, it is sold at a premium price and that cuts out large parts of the addressable market that cannot afford it. Kuo notes that at the moment there are some 1 billion mobile users in the country still on feature devices. &#8220;It&#8217;s a market dominated by feature phones that prevent users from taking full advantage of the Internet,&#8221; he said. &#8220;There is a tremendous market for low-priced but feature-laden smartphones, and this product fits that niche very well.&#8221; It&#8217;s understood that while the basic price for the device will be 1,000 yuan (around $159), it will be sold through resellers that will attach data and calling tariffs to the device &#8212; the first named carrier is China Unicom &#8212; and subsidize the cost of the handset in the process. The phone will start to sell later this year, the company says. Part of the reason the device will be priced so inexpensively, Kuo said, is because most of the services that Baidu is loading into the device will be cloud-based. That means the device does not need to have as much processing power built into it. &#8220;You don’t need a lot of power, just the ability to connect to the Internet because we are shifting the computing from the terminal back to the cloud,&#8221; he noted. Among the services will be a cloud-based storage service, location-based services and Baidu Map, voice recognition and handwriting-based search input, Baidu Music and services to recharge your call and data credits on the device. In other respects the device sounds like it will be very much on par with other basic smartphones: 3.5-inch touch screen; 3G connectivity; 3 megapixel camera and a 1400mAh battery. The phone is being made by Foxconn and that in itself is an interesting development and shows how the manufacturing giant &#8212; partner to Apple for the iPhone and iPad among many others &#8212; also has ambitions to position itself as a mobile brand in its own right. It also follows on from an earlier model that Baidu had released in conjunction with Dell, which Kuo described as the &#8220;precursor&#8221; to the phone launched today. Baidu&#8217;s plans to extend its circle of partners for the phones was also indirectly confirmed by its VP of engineering Jing Wang, who noted in a company statement that “The Baidu Cloud Smart terminal platform is a crucial step in Baidu’s overall Cloud strategy in the mobile Internet sphere&#8230;it will significantly lower manufacturing costs for many mobile manufacturers and cooperating partners. Baidu is joining hands with hardware vendors, terminal manufacturers, developers and others in the industry so that everyone along the whole value chain is a winner.” Although Baidu certainly has a lot of ambition, for now it looks like most of the mobile plan is limited to China. Although Baidu has &#8220;dipped its toe&#8221; into other countries such as Thailand, Vietnam, Japan and Egypt, there are currently no plans to offer Baidu&#8217;s new phone in markets outside of the mainland. &#8220;The whole point is that it is supported by Baidu&#8217;s cloud services and all of these are currently in Chinese and not supported outside of China,&#8221; he noted. &#8220;When we have robust cloud offerings outside of China, only then would it make sense to offer terminals there.&#8221; </p>
<p><a href="http://tctechcrunch2011.files.wordpress.com/2011/09/baidu_logo.png?w=150" class=""></a></p>
<p><img src="" /></p>
<p>See more here: <br />
<a target="_blank" href="http://feedproxy.google.com/~r/Techcrunch/~3/pNG5yD1Z_0c/" title="Baidu’s New Forked Android Phone: China’s Search Giant Wants To Make Windows Phone, iOS Versions Too">Baidu’s New Forked Android Phone: China’s Search Giant Wants To Make Windows Phone, iOS Versions Too</a></p>
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		<title>No More Beating Around The Bush At Yahoo: Thompson Is Out, Levinsohn In As CEO, Effective Immediately</title>
		<link>http://crazyfortech.com/no-more-beating-around-the-bush-at-yahoo-thompson-is-out-levinsohn-in-as-ceo-effective-immediately/</link>
		<comments>http://crazyfortech.com/no-more-beating-around-the-bush-at-yahoo-thompson-is-out-levinsohn-in-as-ceo-effective-immediately/#comments</comments>
		<pubDate>Mon, 14 May 2012 00:46:35 +0000</pubDate>
		<dc:creator>kram412</dc:creator>
				<category><![CDATA[Tech]]></category>
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		<category><![CDATA[daniel]]></category>
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		<category><![CDATA[scott-thompson]]></category>
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		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://crazyfortech.com/no-more-beating-around-the-bush-at-yahoo-thompson-is-out-levinsohn-in-as-ceo-effective-immediately/</guid>
		<description><![CDATA[ Well, after days and days of nothing, suddenly things are moving at a fast clip. After news came out just hours ago that Thompson might be leaving the company tomorrow, moments ago Yahoo officially confirmed the news, as we reported earlier : Ross Levinsohn is now interim Chief Executive Officer, replacing Scott Thompson, and Fred Amoroso is chairman of the board. Scott Thompson&#8217;s departure and the reasons for it are not mentioned at all in the statement, which simply says he has left the company. (Earlier a report in AllThingsD had said he would resign for personal reasons, although at least in this statement nothing at all is mentioned for why he has left.) The announcement from Yahoo also underscores how activist shareholder Third Point is very much the key player in all of this. Third Point, led by Daniel Loeb, had been behind some of the strongest statements against Scott Thompson and his continuing tenure even after it emerged that Thompson had not been entirely honest in stating his past experience, and for the board&#8217;s responsibility in putting him there in the first place and then not taking decisive enough steps to remove him and put the company back in working order. All of that looks like water under the bridge&#8230; for now at least. Yahoo&#8217;s statement says that with the changes being announced today Third Point has agreed to settle its pending proxy contest related to the company&#8217;s 2012 annual meeting of shareholders. Amoroso replaces Roy Bostock, who was one of the key people who had appointed Scott Thompson as CEO earlier this year. Yahoo gives the reason for his departure as being done to &#8220;accelerate the leadership transition for the new Board.&#8221; Release below. More to come. SUNNYVALE, Calif. &#8212; Yahoo! Inc. (NASDAQ: YHOO) today announced that the Board of Directors has named Fred Amoroso as Chairman of the Board of Directors and Ross Levinsohn as interim Chief Executive Officer, effective immediately. The Company also announced that its Board has reached an agreement with Third Point LLC (&#8220;Third Point&#8221;) to settle its pending proxy contest related to the Company&#8217;s 2012 annual meeting of shareholders. Mr. Amoroso replaces Roy Bostock, who has stepped down from his role as Non-Executive Chairman in order to accelerate the leadership transition for the new Board. Mr. Levinsohn replaces Scott Thompson, former Chief Executive Officer, who has left the Company. Under the Board&#8217;s settlement agreement with Third Point, three Third Point nominees &#8212; Daniel S. Loeb, Harry J. Wilson, and Michael J. Wolf &#8212; will join the Yahoo! Board, effective May 16, 2012. Mr. Bostock, along with Patti Hart, VJ Joshi, Arthur Kern and Gary Wilson, all of whom previously disclosed their intentions not to stand for re-election, as well as Mr. Thompson, have decided to step down from the Board immediately. As a part of the settlement agreement, Third Point, which owns an aggregate of 70,545,400 shares, or 5.8% of Yahoo! common stock, has agreed to withdraw its previous Board nominations for consideration at the annual meeting and vote its shares in support of Yahoo!&#8217;s nominees. Yahoo!&#8217;s slate of director nominees for election or re-election at the 2012 annual meeting of stockholders will now include Fred Amoroso, John Hayes, Peter Liguori, Thomas McInerney, Maynard Webb, Sue James, David Kenny, Brad Smith, Daniel S. Loeb, Harry J. Wilson and Michael J. Wolf. As interim CEO, Mr. Levinsohn will manage the Company&#8217;s day-to-day operations with assistance from Yahoo!&#8217;s existing senior leadership team. &#8220;The Board is pleased to announce these changes and the settlement with Third Point, and is confident that they will serve the best interests of our shareholders and further accelerate the substantial advances the Company has made operationally and organizationally since last August. The Board believes in the strength of the Company&#8217;s business and assets, and in the opportunities before us, and I am honored to work closely with my fellow directors and Ross to continue to drive Yahoo! forward,&#8221; said Fred Amoroso, Chairman of the Yahoo! Board of Directors. Mr. Amoroso continued, &#8220;On behalf of the entire Board, I would also like to thank Patti, VJ, Arthur, Gary and, in particular, Roy, for their dedicated long-term service and contributions to the Board and Yahoo!.&#8221; Third Point Chief Executive Officer Daniel S. Loeb stated: &#8220;Harry, Michael and I are delighted to join the Yahoo! Board and work collaboratively with our fellow directors to foster a culture of leadership dedicated to innovation, excellence in corporate governance, and responsiveness to users, advertisers and partners. We are confident this Board will benefit from shareholder representation, and we are committed to working with new leadership to unlock Yahoo!&#8217;s significant potential and value.&#8221; Third Point Director Nominee Jeff Zucker stated: &#8220;I have been supportive of Third Point&#8217;s efforts since Daniel asked me to join the slate. When I became aware of Yahoo!&#8217;s offer of three board seats to Third Point, I approached Daniel and let him know that I would be happy to step aside to quickly facilitate a settlement. I believe that it is in Yahoo!&#8217;s best interests to avoid a prolonged proxy fight and have new board members immediately to help move the company forward. While there is clearly much work to be done, this is the right combination of talented executives to do just that.&#8221; About Yahoo! Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!&#8217;s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom ( pressroom.yahoo.net  ) or the company&#8217;s blog, Yodel Anecdotal ( yodel.yahoo.com  ). About Third Point LLC About Third Point LLC : Third Point is an investment firm headquartered in New York, managing $9.0 billion in assets, including a London Stock Exchange listed closed-end fund. Founded in 1995, Third Point follows an event-driven approach to investing globally. Forward-Looking Statements This press release contains forward-looking statements concerning such matters as Yahoo!&#8217;s new directors and strategic activities and plans. Risks and uncertainties may cause actual results to differ materially from the results predicted. The potential risks and uncertainties include, among others, the impact of management and organizational changes; the implementation and results of any strategic plans as well as Yahoo!&#8217;s ongoing strategic and cost initiatives; Yahoo!&#8217;s ability to compete with new or existing competitors; reduction in spending by, or loss of, advertising customers; risks related to Yahoo!&#8217;s regulatory environment; interruptions or delays in the provision of Yahoo!&#8217;s services; security breaches; acceptance by users of new products and services; risks related to joint ventures and the integration of acquisitions; risks related to Yahoo!&#8217;s international operations; failure to manage growth and diversification; adverse results in litigation, including intellectual property infringement claims and recent derivative and class actions; Yahoo!&#8217;s ability to protect its intellectual property and the value of its brands; dependence on key personnel; dependence on third parties for technology, services, content, and distribution; general economic conditions and changes in economic conditions; transition and implementation risks associated with the Search Agreement with Microsoft Corporation; and risks that the benefits of the Framework Agreement Yahoo! entered into with Alibaba Group, Softbank Corporation and certain other parties regarding Alipay may not be realized. All information set forth in this press release is as of May 13, 2012. Yahoo! does not intend, and undertakes no duty, to update this information to reflect subsequent events or circumstances. More information about potential factors that could affect Yahoo!&#8217;s business and financial results is included under the captions &#8220;Risk Factors&#8221; and &#8220;Management&#8217;s Discussion and Analysis of Financial Condition and Results of Operations&#8221; in Yahoo!&#8217;s Annual Report on Form 10-K for the fiscal year ended December 31, 2011, as amended, and Quarterly Report on Form 10-Q for the quarter ended March 31, 2012, which are on file with the Securities and Exchange Commission (&#8220;SEC&#8221;) and available at the SEC&#8217;s website at  www.sec.gov . Important Additional Information Yahoo! has filed a preliminary proxy statement with the Securities and Exchange Commission (the &#8220;SEC&#8221;) and will be filing a definitive proxy statement with the SEC in connection with the solicitation of proxies for its 2012 annual meeting of shareholders. Shareholders are strongly advised to read Yahoo!&#8217;s 2012 definitive proxy statement (including any amendments or supplements thereto) when it becomes available because it will contain important information. Shareholders will be able to obtain copies of Yahoo!&#8217;s 2012 proxy statement, any amendments or supplements to the proxy statement, and other documents filed by Yahoo! with the SEC in connection with its 2012 annual meeting of shareholders for no charge at the SEC&#8217;s website at  www.sec.gov . Copies of the proxy materials may also be requested from Yahoo!&#8217;s proxy solicitor, Innisfree M&#38;A Incorporated, by telephone at (877) 750-9499 (toll-free) or by email at info@innisfreema.com . Yahoo!, its directors, executive officers and certain employees are deemed participants in the solicitation of proxies from shareholders in connection with Yahoo!&#8217;s 2012 annual meeting of shareholders. Information regarding Yahoo!&#8217;s directors, executive officers and other persons who, under rules of the SEC, are considered participants in the solicitation of proxies for the 2012 annual meeting of shareholders, including their respective interests by security holdings or otherwise, is set forth in the preliminary proxy statement Yahoo! filed with the SEC on April 27, 2012 and will be set forth in the definitive proxy statement for Yahoo!&#8217;s 2012 annual meeting of shareholders when it is filed with the SEC. ]]></description>
			<content:encoded><![CDATA[<p> Well, after days and days of nothing, suddenly things are moving at a fast clip. After news came out just hours ago that Thompson might be leaving the company tomorrow, moments ago Yahoo officially confirmed the news, as we reported earlier : Ross Levinsohn is now interim Chief Executive Officer, replacing Scott Thompson, and Fred Amoroso is chairman of the board. Scott Thompson&#8217;s departure and the reasons for it are not mentioned at all in the statement, which simply says he has left the company. (Earlier a report in AllThingsD had said he would resign for personal reasons, although at least in this statement nothing at all is mentioned for why he has left.) The announcement from Yahoo also underscores how activist shareholder Third Point is very much the key player in all of this. Third Point, led by Daniel Loeb, had been behind some of the strongest statements against Scott Thompson and his continuing tenure even after it emerged that Thompson had not been entirely honest in stating his past experience, and for the board&#8217;s responsibility in putting him there in the first place and then not taking decisive enough steps to remove him and put the company back in working order. All of that looks like water under the bridge&#8230; for now at least. Yahoo&#8217;s statement says that with the changes being announced today Third Point has agreed to settle its pending proxy contest related to the company&#8217;s 2012 annual meeting of shareholders. Amoroso replaces Roy Bostock, who was one of the key people who had appointed Scott Thompson as CEO earlier this year. Yahoo gives the reason for his departure as being done to &#8220;accelerate the leadership transition for the new Board.&#8221; Release below. More to come. SUNNYVALE, Calif. &#8212; Yahoo! Inc. (NASDAQ: YHOO) today announced that the Board of Directors has named Fred Amoroso as Chairman of the Board of Directors and Ross Levinsohn as interim Chief Executive Officer, effective immediately. The Company also announced that its Board has reached an agreement with Third Point LLC (&#8220;Third Point&#8221;) to settle its pending proxy contest related to the Company&#8217;s 2012 annual meeting of shareholders. Mr. Amoroso replaces Roy Bostock, who has stepped down from his role as Non-Executive Chairman in order to accelerate the leadership transition for the new Board. Mr. Levinsohn replaces Scott Thompson, former Chief Executive Officer, who has left the Company. Under the Board&#8217;s settlement agreement with Third Point, three Third Point nominees &#8212; Daniel S. Loeb, Harry J. Wilson, and Michael J. Wolf &#8212; will join the Yahoo! Board, effective May 16, 2012. Mr. Bostock, along with Patti Hart, VJ Joshi, Arthur Kern and Gary Wilson, all of whom previously disclosed their intentions not to stand for re-election, as well as Mr. Thompson, have decided to step down from the Board immediately. As a part of the settlement agreement, Third Point, which owns an aggregate of 70,545,400 shares, or 5.8% of Yahoo! common stock, has agreed to withdraw its previous Board nominations for consideration at the annual meeting and vote its shares in support of Yahoo!&#8217;s nominees. Yahoo!&#8217;s slate of director nominees for election or re-election at the 2012 annual meeting of stockholders will now include Fred Amoroso, John Hayes, Peter Liguori, Thomas McInerney, Maynard Webb, Sue James, David Kenny, Brad Smith, Daniel S. Loeb, Harry J. Wilson and Michael J. Wolf. As interim CEO, Mr. Levinsohn will manage the Company&#8217;s day-to-day operations with assistance from Yahoo!&#8217;s existing senior leadership team. &#8220;The Board is pleased to announce these changes and the settlement with Third Point, and is confident that they will serve the best interests of our shareholders and further accelerate the substantial advances the Company has made operationally and organizationally since last August. The Board believes in the strength of the Company&#8217;s business and assets, and in the opportunities before us, and I am honored to work closely with my fellow directors and Ross to continue to drive Yahoo! forward,&#8221; said Fred Amoroso, Chairman of the Yahoo! Board of Directors. Mr. Amoroso continued, &#8220;On behalf of the entire Board, I would also like to thank Patti, VJ, Arthur, Gary and, in particular, Roy, for their dedicated long-term service and contributions to the Board and Yahoo!.&#8221; Third Point Chief Executive Officer Daniel S. Loeb stated: &#8220;Harry, Michael and I are delighted to join the Yahoo! Board and work collaboratively with our fellow directors to foster a culture of leadership dedicated to innovation, excellence in corporate governance, and responsiveness to users, advertisers and partners. We are confident this Board will benefit from shareholder representation, and we are committed to working with new leadership to unlock Yahoo!&#8217;s significant potential and value.&#8221; Third Point Director Nominee Jeff Zucker stated: &#8220;I have been supportive of Third Point&#8217;s efforts since Daniel asked me to join the slate. When I became aware of Yahoo!&#8217;s offer of three board seats to Third Point, I approached Daniel and let him know that I would be happy to step aside to quickly facilitate a settlement. I believe that it is in Yahoo!&#8217;s best interests to avoid a prolonged proxy fight and have new board members immediately to help move the company forward. While there is clearly much work to be done, this is the right combination of talented executives to do just that.&#8221; About Yahoo! Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!&#8217;s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom ( pressroom.yahoo.net  ) or the company&#8217;s blog, Yodel Anecdotal ( yodel.yahoo.com  ). About Third Point LLC About Third Point LLC : Third Point is an investment firm headquartered in New York, managing $9.0 billion in assets, including a London Stock Exchange listed closed-end fund. Founded in 1995, Third Point follows an event-driven approach to investing globally. Forward-Looking Statements This press release contains forward-looking statements concerning such matters as Yahoo!&#8217;s new directors and strategic activities and plans. Risks and uncertainties may cause actual results to differ materially from the results predicted. The potential risks and uncertainties include, among others, the impact of management and organizational changes; the implementation and results of any strategic plans as well as Yahoo!&#8217;s ongoing strategic and cost initiatives; Yahoo!&#8217;s ability to compete with new or existing competitors; reduction in spending by, or loss of, advertising customers; risks related to Yahoo!&#8217;s regulatory environment; interruptions or delays in the provision of Yahoo!&#8217;s services; security breaches; acceptance by users of new products and services; risks related to joint ventures and the integration of acquisitions; risks related to Yahoo!&#8217;s international operations; failure to manage growth and diversification; adverse results in litigation, including intellectual property infringement claims and recent derivative and class actions; Yahoo!&#8217;s ability to protect its intellectual property and the value of its brands; dependence on key personnel; dependence on third parties for technology, services, content, and distribution; general economic conditions and changes in economic conditions; transition and implementation risks associated with the Search Agreement with Microsoft Corporation; and risks that the benefits of the Framework Agreement Yahoo! entered into with Alibaba Group, Softbank Corporation and certain other parties regarding Alipay may not be realized. All information set forth in this press release is as of May 13, 2012. Yahoo! does not intend, and undertakes no duty, to update this information to reflect subsequent events or circumstances. More information about potential factors that could affect Yahoo!&#8217;s business and financial results is included under the captions &#8220;Risk Factors&#8221; and &#8220;Management&#8217;s Discussion and Analysis of Financial Condition and Results of Operations&#8221; in Yahoo!&#8217;s Annual Report on Form 10-K for the fiscal year ended December 31, 2011, as amended, and Quarterly Report on Form 10-Q for the quarter ended March 31, 2012, which are on file with the Securities and Exchange Commission (&#8220;SEC&#8221;) and available at the SEC&#8217;s website at  www.sec.gov . Important Additional Information Yahoo! has filed a preliminary proxy statement with the Securities and Exchange Commission (the &#8220;SEC&#8221;) and will be filing a definitive proxy statement with the SEC in connection with the solicitation of proxies for its 2012 annual meeting of shareholders. Shareholders are strongly advised to read Yahoo!&#8217;s 2012 definitive proxy statement (including any amendments or supplements thereto) when it becomes available because it will contain important information. Shareholders will be able to obtain copies of Yahoo!&#8217;s 2012 proxy statement, any amendments or supplements to the proxy statement, and other documents filed by Yahoo! with the SEC in connection with its 2012 annual meeting of shareholders for no charge at the SEC&#8217;s website at  www.sec.gov . Copies of the proxy materials may also be requested from Yahoo!&#8217;s proxy solicitor, Innisfree M&amp;A Incorporated, by telephone at (877) 750-9499 (toll-free) or by email at info@innisfreema.com . Yahoo!, its directors, executive officers and certain employees are deemed participants in the solicitation of proxies from shareholders in connection with Yahoo!&#8217;s 2012 annual meeting of shareholders. Information regarding Yahoo!&#8217;s directors, executive officers and other persons who, under rules of the SEC, are considered participants in the solicitation of proxies for the 2012 annual meeting of shareholders, including their respective interests by security holdings or otherwise, is set forth in the preliminary proxy statement Yahoo! filed with the SEC on April 27, 2012 and will be set forth in the definitive proxy statement for Yahoo!&#8217;s 2012 annual meeting of shareholders when it is filed with the SEC. </p>
<p><a href="http://tctechcrunch2011.files.wordpress.com/2010/02/cp_1252967976_ross-168x200.jpg?w=126" class=""></a></p>
<p><img src="" /></p>
<p>Read more from the original source:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/Techcrunch/~3/99Oh9tHmIDo/" title="No More Beating Around The Bush At Yahoo: Thompson Is Out, Levinsohn In As CEO, Effective Immediately">No More Beating Around The Bush At Yahoo: Thompson Is Out, Levinsohn In As CEO, Effective Immediately</a></p>
]]></content:encoded>
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		<title>NYC Real Estate Startup RealDirect Adds Map Search And Compatibility Rankings</title>
		<link>http://crazyfortech.com/nyc-real-estate-startup-realdirect-adds-map-search-and-compatibility-rankings/</link>
		<comments>http://crazyfortech.com/nyc-real-estate-startup-realdirect-adds-map-search-and-compatibility-rankings/#comments</comments>
		<pubDate>Tue, 08 May 2012 23:45:08 +0000</pubDate>
		<dc:creator>Achilles</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[a-lasso-around]]></category>
		<category><![CDATA[a-map-with]]></category>
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		<category><![CDATA[barry-silbert]]></category>
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		<category><![CDATA[houses]]></category>
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		<category><![CDATA[search]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://crazyfortech.com/nyc-real-estate-startup-realdirect-adds-map-search-and-compatibility-rankings/</guid>
		<description><![CDATA[ RealDirect.com was built around a compelling proposition for home sellers — instead of paying the 6 percent broker fee , let RealDirect handle the listings and offer advice from agents, while only paying $395 a month or a 1 or 2 percent commission (depending on the level of services). Now, however, the site is also trying to be useful for home buyers. Specifically, instead of expecting buyers to find the listings through various real estate databases, RealDirect is launching its own map-based interface. It&#8217;s pretty straightforward — you enter things like the neighborhoods you want to look at, the maximum price, and the number of bedrooms and bathrooms, then you get a map with all the houses that fit your criteria. You can also draw a lasso around the area that you want to search in and browse data about different neighborhoods. RealDirect also uses something it&#8217;s calling &#8220;compatibility rankings&#8221; — basically, it&#8217;s casting a wider net so that you don&#8217;t miss good fits just because they aren&#8217;t an exact fit for what you said you were looking for. &#8220;Every single buyer makes some sort of compromise,&#8221; says co-founder and CEO Doug Perlson puts it. &#8220;The idea of having a set of search results that are an exact match to your criteria is particularly troubling when it comes to real estate search.&#8221; For example, if someone says they&#8217;re interested in apartments with at least 2,000 square feet, they&#8217;d probably be just as interested in one that matched all of their other criteria perfectly, but was only 1,997 square feet. Most other real estate search sites would cut off the search at 2,000, but instead of seeing your criteria as a yes-or-no cutoff, RealDirect treats them more as guidelines that it can use to give you the best results. For now, RealDirect is limited to Manhattan and Brooklyn. Perlson says it will probably expand to other areas of New York City over the next 12 months, then open in other markets in 18 months or so. The company&#8217;s investors include Tribeca Venture Partners, High Peaks Venture Partners, Bendigo Partners, SecondMarket CEO Barry Silbert, and About.com founder Scott Kurnit. ]]></description>
			<content:encoded><![CDATA[<p> RealDirect.com was built around a compelling proposition for home sellers — instead of paying the 6 percent broker fee , let RealDirect handle the listings and offer advice from agents, while only paying $395 a month or a 1 or 2 percent commission (depending on the level of services). Now, however, the site is also trying to be useful for home buyers. Specifically, instead of expecting buyers to find the listings through various real estate databases, RealDirect is launching its own map-based interface. It&#8217;s pretty straightforward — you enter things like the neighborhoods you want to look at, the maximum price, and the number of bedrooms and bathrooms, then you get a map with all the houses that fit your criteria. You can also draw a lasso around the area that you want to search in and browse data about different neighborhoods. RealDirect also uses something it&#8217;s calling &#8220;compatibility rankings&#8221; — basically, it&#8217;s casting a wider net so that you don&#8217;t miss good fits just because they aren&#8217;t an exact fit for what you said you were looking for. &#8220;Every single buyer makes some sort of compromise,&#8221; says co-founder and CEO Doug Perlson puts it. &#8220;The idea of having a set of search results that are an exact match to your criteria is particularly troubling when it comes to real estate search.&#8221; For example, if someone says they&#8217;re interested in apartments with at least 2,000 square feet, they&#8217;d probably be just as interested in one that matched all of their other criteria perfectly, but was only 1,997 square feet. Most other real estate search sites would cut off the search at 2,000, but instead of seeing your criteria as a yes-or-no cutoff, RealDirect treats them more as guidelines that it can use to give you the best results. For now, RealDirect is limited to Manhattan and Brooklyn. Perlson says it will probably expand to other areas of New York City over the next 12 months, then open in other markets in 18 months or so. The company&#8217;s investors include Tribeca Venture Partners, High Peaks Venture Partners, Bendigo Partners, SecondMarket CEO Barry Silbert, and About.com founder Scott Kurnit. </p>
<p><a href="http://tctechcrunch2011.files.wordpress.com/2012/05/realdirect.jpg?w=150" class=""></a></p>
<p><img src="http://crazyfortech.com/wp-content/uploads/2012/05/87d244c735realdirect-500x360.jpg" /></p>
<p>See more here: <br />
<a target="_blank" href="http://feedproxy.google.com/~r/Techcrunch/~3/TK6O2N9MEYg/" title="NYC Real Estate Startup RealDirect Adds Map Search And Compatibility Rankings">NYC Real Estate Startup RealDirect Adds Map Search And Compatibility Rankings</a></p>
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		<title>Report: Photo &amp; Video Now The Fastest Growing Mobile App Category</title>
		<link>http://crazyfortech.com/report-photo-video-now-the-fastest-growing-mobile-app-category/</link>
		<comments>http://crazyfortech.com/report-photo-video-now-the-fastest-growing-mobile-app-category/#comments</comments>
		<pubDate>Tue, 08 May 2012 23:20:29 +0000</pubDate>
		<dc:creator>user</dc:creator>
				<category><![CDATA[Tech]]></category>
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		<guid isPermaLink="false">http://crazyfortech.com/report-photo-video-now-the-fastest-growing-mobile-app-category/</guid>
		<description><![CDATA[ Ever since Facebook&#8217;s $1 billion acquisition of Instagram, the search for the next &#8220;Instagram of [insert app category here]&#8221; has been on. One area many pundits have focused on in this context is video and according to the latest data from mobile app analytics company Flurry , that&#8217;s probably not a bad bet. Video &#38; Photo is now the fastest growing mobile app category across the major mobile platforms. The time spent on photo and video apps per active user increased 89% to 231 minutes per month between October 2011 and March 2012 and a massive 166% since July 2011. This data is based on Flurry&#8217;s analysis of the 180,000 apps that currently use its analytics software on iOS, Android, Windows Phone, BlackBerry and HTML5. Other mobile app categories that, according to Flurry, are currently growing fast are music (72% since October 2011), productivity (66%), social networking (54%) and entertainment (40%). With the advent of affordable phones with built-in HD video cameras and increased network bandwidth, it does indeed look as if the time is right for social video apps. Sadly, Flurry doesn&#8217;t distinguish between video and photo apps in its report. The fact that active users now spent an average of 231 minutes per month in photo and video apps, however, clearly shows the momentum that apps like Viddy , Socialcam and Color are trying to capitalize on. The quick rise of this app category becomes even more impressive when compared to how much time users are spending on Google&#8217;s YouTube. According to comScore, Internet users in the U.S. watched an average of 425 minutes of video content per month on Google&#8217;s site in March 2012 &#8211; a number that was actually down from a record 472 minutes in December 2011. This data doesn&#8217;t quite make a convincing argument that these mobile video and photo apps are cutting into the time that users&#8217; would otherwise spent on YouTube. As Flurry&#8217;s Peter Farago rightly argues, though, &#8220;the shift in time spent between these two platforms appears to be a signal of disruption.&#8221; ]]></description>
			<content:encoded><![CDATA[<p> Ever since Facebook&#8217;s $1 billion acquisition of Instagram, the search for the next &#8220;Instagram of [insert app category here]&#8221; has been on. One area many pundits have focused on in this context is video and according to the latest data from mobile app analytics company Flurry , that&#8217;s probably not a bad bet. Video &amp; Photo is now the fastest growing mobile app category across the major mobile platforms. The time spent on photo and video apps per active user increased 89% to 231 minutes per month between October 2011 and March 2012 and a massive 166% since July 2011. This data is based on Flurry&#8217;s analysis of the 180,000 apps that currently use its analytics software on iOS, Android, Windows Phone, BlackBerry and HTML5. Other mobile app categories that, according to Flurry, are currently growing fast are music (72% since October 2011), productivity (66%), social networking (54%) and entertainment (40%). With the advent of affordable phones with built-in HD video cameras and increased network bandwidth, it does indeed look as if the time is right for social video apps. Sadly, Flurry doesn&#8217;t distinguish between video and photo apps in its report. The fact that active users now spent an average of 231 minutes per month in photo and video apps, however, clearly shows the momentum that apps like Viddy , Socialcam and Color are trying to capitalize on. The quick rise of this app category becomes even more impressive when compared to how much time users are spending on Google&#8217;s YouTube. According to comScore, Internet users in the U.S. watched an average of 425 minutes of video content per month on Google&#8217;s site in March 2012 &#8211; a number that was actually down from a record 472 minutes in December 2011. This data doesn&#8217;t quite make a convincing argument that these mobile video and photo apps are cutting into the time that users&#8217; would otherwise spent on YouTube. As Flurry&#8217;s Peter Farago rightly argues, though, &#8220;the shift in time spent between these two platforms appears to be a signal of disruption.&#8221; </p>
<p><a href="http://tctechcrunch2011.files.wordpress.com/2012/05/flurry_logo.jpg?w=150" class=""></a></p>
<p><img src="" /></p>
<p>See the original post:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/Techcrunch/~3/ZRH7Q_lcXPk/" title="Report: Photo &amp; Video Now The Fastest Growing Mobile App Category">Report: Photo &amp; Video Now The Fastest Growing Mobile App Category</a></p>
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		<title>Google Improves App Advertising With New Mobile App Extension</title>
		<link>http://crazyfortech.com/google-improves-app-advertising-with-new-mobile-app-extension/</link>
		<comments>http://crazyfortech.com/google-improves-app-advertising-with-new-mobile-app-extension/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 23:00:07 +0000</pubDate>
		<dc:creator>bestcbstore</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[ability]]></category>
		<category><![CDATA[about-promoting]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[custom-search]]></category>
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		<category><![CDATA[mobile]]></category>
		<category><![CDATA[percent-higher]]></category>
		<category><![CDATA[search]]></category>
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		<description><![CDATA[ Google is announcing some new search advertising features designed to help advertisers drive more app downloads, and to track those downloads. The first feature, an Ad Extension , seems aimed at companies who have both a standard Web presence and an app to promote. Should a company like GrubHub (which was part of the beta test) advertise for its website or its app? Hard to say, since people might be looking for either. So with the new Mobile App extension, advertisers can do both, adding a link to the iPhone or Android app below the regular search ad. Apparently, campaigns with the ad extension saw 6 percent higher clickthrough rates than those without it during the beta. The second feature is designed for those who are all about promoting their mobile apps, specifically through Google&#8217;s click-to-download ads. Those ads now automatically pull information from your iTunes or Google Play Store listing, including image previews, a description of your app, and pricing and rating information. Other new features include the ability to track Android downloads as a conversion in their AdWords campaign, and making Custom Search Ads (which are search ads that run inside a mobile app) available for tablet apps. ]]></description>
			<content:encoded><![CDATA[<p> Google is announcing some new search advertising features designed to help advertisers drive more app downloads, and to track those downloads. The first feature, an Ad Extension , seems aimed at companies who have both a standard Web presence and an app to promote. Should a company like GrubHub (which was part of the beta test) advertise for its website or its app? Hard to say, since people might be looking for either. So with the new Mobile App extension, advertisers can do both, adding a link to the iPhone or Android app below the regular search ad. Apparently, campaigns with the ad extension saw 6 percent higher clickthrough rates than those without it during the beta. The second feature is designed for those who are all about promoting their mobile apps, specifically through Google&#8217;s click-to-download ads. Those ads now automatically pull information from your iTunes or Google Play Store listing, including image previews, a description of your app, and pricing and rating information. Other new features include the ability to track Android downloads as a conversion in their AdWords campaign, and making Custom Search Ads (which are search ads that run inside a mobile app) available for tablet apps. </p>
<p><a href="http://tctechcrunch2011.files.wordpress.com/2012/04/mobile-app-extension-approved.png?w=133" class=""></a></p>
<p><img src="http://crazyfortech.com/wp-content/uploads/2012/04/c6954323ebmobile-app-extension-approved-444x500.png" /></p>
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<a target="_blank" href="http://feedproxy.google.com/~r/Techcrunch/~3/nJmZ2YsMiTc/" title="Google Improves App Advertising With New Mobile App Extension">Google Improves App Advertising With New Mobile App Extension</a></p>
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