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The Facebook Effect Author David Kirkpatrick Talks Facebook’s Ad Network Potential, Future Acquisition Targets

vertical8 — Thu, 24 May 2012 01:02:35 +0000

This afternoon at TechCrunch Disrupt NY 2012, our own Josh Constine sat down with David Kirkpatrick , author of “The Facebook Effect,” to discuss what they thought about the future of the newly IPO’ed social network. Specifically, the two focused on the potential for Facebook’s advertising platform, its competitive advantages over incumbents and competitors, and its potential acquisition targets which could help its platform expand. What’s Facebook’s Post-IPO Strategy? Josh started off by asking Kirkpatrick what he thought was the most important thing Facebook should do going forward. David responded that Facebook shouldn’t do anything differently, even going so far as to say that doing so would be the “most perilous mistake they could make.” However, in terms of how the IPO could potentially affect the company’s focus, and specifically CEO Mark Zuckerberg’s focus on product, was the fact that Zuckerberg now has to “sell a lot of ads.” As a public company, analysts will be making quarterly earnings projections, and Zuckerberg will have to waste a lot of time thinking about that, said Kirkpatrick. Whether Zuckerberg likes it or not, he will have to think about money now, Kirkpatrick lamented, a role that the CEO had historically dedicated to COO Sheryl Sandberg . However, Josh pointed out that shift may not be a bad thing — Zuckerberg hasn’t “applied his big brain to monetization yet,” he noted. Facebook’s Uber-Precise Ad Targeting The two then moved onto sharing their thoughts about the Facebook advertising platform, which had Josh asking what Kirkpatrick thought Facebook had done that was really special in ads. Responded the author, “to create an environment which can be so accurately targeted for advertising is an innovation in itself.” He added that it’s also effectively an unmonetized innovation at this time, and he’s confident that there’s a lot of revenue opportunity there in the future, too. Kirkpatrick said that he felt that even something as simple as putting an ad in your News Feed was an innovation. How Facebook Will Get To Be Worth More Than $100B In discussing new monetization streams for the network, the potential for an offsite ad network that could one day rival Google’s AdSense was huge. There are already 9 million businesses and advertisers on the Facebook ad platform today, said Kirkpatrick. But highly targeted ads – the kind you would see on Facebook itself – could potentially freak people out when they showed up on the wider Internet, Josh pointed out. Kirkpatrick agreed to a point, but said that most people, including the average Facebook user, don’t seem to really care. There’s a tidal wave of “anti-targeting mindset,” especially in Europe, said Kirkpatrick, but it seemed to be mostly among the press, the government, and the “influentials” (which he dubbed the “punditocracy”). “A lot don’t understand Facebook or advertising that well,” he said of this group, painting them with a rather large brush. Kirkpatrick also said that not only does the average Facebook user not care about ads, in some of Facebook’s largest markets, it’s not a concern at all. Indonesia, for example – Facebook’s fourth largest country – has no issue with Facebook’s advertising. Who Should Facebook Buy Finally, in terms of what companies Facebook should acquire next, both agreed that moving into physical payments would make sense for the company. As for the recent Instagram and Karma acquisitions, Kirkpatrick called them “unexpected and surprising,” saying that they’re really app related, which he thought was odd. “What’s really important for Facebook is being a platform,” he said. He thought the biggest investments would be to “augment their platform capabilities, not their app capabilities.” But he concluded that some things, like photos, may be so important to the platform that they felt they needed to spend a billion dollars on it. “Tumblr is an interesting company for Facebook to think about,” Kirkpatrick stated. He also thought that Facebook couldn’t help but be obsessing over Pinterest right now, but Josh vehemently disagreed. Instead, Josh’s picks were some sort of peer-to-peer payments company like Venmo, and an offsite ad network technology that would give Facebook the ability to scrape data from websites outside its walled garden to let Facebook serve relevant ads to visitors who aren’t logged in.

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The Facebook Effect Author David Kirkpatrick Talks Facebook’s Ad Network Potential, Future Acquisition Targets

Startup Alley Is Doin’ It, And Doin’ It, And Doin’ It Well

jos — Wed, 23 May 2012 19:34:26 +0000

Every time I think TC Disrupt’s Startup Alley can’t get any better, it does. TC Europe Editor Mike Butcher and I ventured into the chaos, accosted at every turn by startups from across the world. We even had a startup, iLiftOff, fly all the way in from Mumbai on a 21-hour flight. It’s almost a shame that we can’t have all the Startup Alley companies in the Battlefield, but at the same time, the beauty of the alley is that we can talk to them for far longer than six minutes. And we often do. In this particular video, we checked out LocalBonus, LiveAll, Jaxx, ScreachTV, iLiftOff, ColourDNA, Snoozy, and Speaktoit. You can view all of our Startup Alley companies right here .

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Startup Alley Is Doin’ It, And Doin’ It, And Doin’ It Well

Babelverse Is Out To Democratize Translation

admin2 — Tue, 22 May 2012 03:21:01 +0000

Babelverse won the opportunity to appear at TechCrunch Disrupt from the Startup Alley and with little notice ended up giving a slick pitch. Essentially this is a solution for universal speech translation, powered by a global community of human interpreters: it means anyone can be an interpreter. We covered it’s launch back in January but here’s a quick rundown. Machine translation, as we know, is not reliable. So what we’re looking here is a marketplace for translation. People practice to interpret and move up through the system, towards being more professional interpreters. Think of it as a sort of Demand Media platform for interpreting languages. It’s a mobile and web app that lets users benefit from on-the-spot ‘real time’ interpretation, in any of the world’s spoken language. Skilled amateurs and professional interpreters go on the platform and earn money for their time. Professional interpreters are much more expensive – but this democratises the process. Competitors include Google Translate Conversation Mode – a feature available on Android, but only for a limited number of languages. Eventually they want to be able to get to the point where they can do very live translation.

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Babelverse Is Out To Democratize Translation

Sprint’s EVO 4G LTE Has Cleared U.S. Customs, Pre-Orders To Be Filled As Early As May 24

blogger — Tue, 22 May 2012 03:19:05 +0000

Sprint’s launch plans for the HTC EVO 4G LTE were ruined last week when shipments of their shiny new Android handset were held up by United States Customs, but we’re hearing that they may been hitting doorsteps and store shelves sooner than expected. According to Sprint , the devices are now currently sitting safely in Sprint’s warehouses and are expected to start trickling out into the world “on or around May 24.” And rest easy, you faithful pre-orderers — the world from on high is that you’ll still be getting your devices first. In case you’re new to this little shipping snafu, shipments of Sprint’s new EVO (along with those of their AT&T-based cousin, the One X) were prevented form entering the country thanks to an exclusion order handed down by the International Trade Commission. The entire convoluted story started last year, but here’s the tl;dr: Back in July, HTC was found by ITC judge Carl Charneski to have infringed on one of Apple’s patents — specifically, it involved recognizing a particular structure within a set of data and binding it to a particular action. Sounds pretty dry, I know, but if your phone lets you directly a call a phone number by touching it in an email, you’ve seen the patent in action. At the time, HTC stated that they were working on fixing the offending UI flourish, and part of the holdup for customers was apparently because the phones were being spot-checked for compliance. With Sprint’s EVO shipments said to be on the move once more, now the question becomes whether or not shipments of AT&T’s One X are as well. I’ve reached out to AT&T for confirmation one way or the other, and I’ll be updating the post as I hear more.

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Sprint’s EVO 4G LTE Has Cleared U.S. Customs, Pre-Orders To Be Filled As Early As May 24

Tagbrand Gives Fashionistas An App To Check-In Their Brands

vertical8 — Tue, 22 May 2012 03:00:42 +0000

“All people wear clothes!” declared one of Tagbrand’s founders on stage at Disrupt today. That’s true, but let’s review. DailyBooth was (is still perhaps?) a phenomenon for a time as people became accustomed to sharing their daily lives in a more quirky manner than mere video can afford. (Ok, OK, it’s a bunch of teenagers sharing their zits, but work with me here, people). Now Tagbrand wants to apply that model to fashion, but with a tagging twist. The model is simple enough. Take and upload photos of what branded clothes you are wearing and tag them. Effectively, it’s a photo check-in for brands, or ‘Foursquare for fashion’, if you will. The twist is that users are encouraged to tag up pictures with a visual tag of what brand each item of clothing is. Alas, the site does not yet do visual recognition of the clothes. Maybe one day… TagBrand doesn’t call this check-ins, but – wait for it – “brand-ins”. People can then comment or vote on the brands their friends are wearing. Clearly the opportunity here is to capture a fashion-obsessed audience and provide a platform for advertisers. Thus, although Tagbrand is like DailyBooth if everyone on DailyBooth was obsessed with fashion, it’s this tagging element which looks pretty viral. The product combines contains brands, polls and e-commerce. There’s a lot of virality built into the service – every tags has a Twitter or Facebook button on it. But clearly the people who do this are obsessed with fashion. TagBrand gives them the tools to be obsessive. The polls certainly feature makes the experience more entertaining when you’re trying clothes out. Now, clothing brands and retail stores are constantly chasing these people. This is one way of delivering them a highly targeted audience. Tagbrand’s business model is based on creating a special marketplace for them which is visible while browsing the brand’s tag on a photo. The stores provide Tagbrand with a price-list and its system attaches them to a “Recommended” block. So while browsing their friends’ clothes, users see the real-world item beside the image and can purchase from there (click are on a CPC basis). Users also get delivered latest news on brands they such as new collections. Admittedly they have older competition in the UK operation, WIWT.com , but Tagbrand’s visual tags are a slightly cuter way of doing it. TagBrand has secured a $100,000 seed investment from Russian investor Glavstart, while founders Ivan Olenchenko and Alexandr Kobozev have been working on startup projects in Russia for a while now. (And we should add they did a pretty good pitch at a TechCrunch meetup in Moscow last year). Q&A Judges asked about extending the app into giving users the ability to upload their own home made brands, and that seemed to be on the cards according to the founders. Currently in Russian and English, the app launches today in the US. The Judges also had an issue about copyright and the images uploaded, which seems a fair point. Right now 80% of usage of the product is on the iPhone app versus 20% on the web. So far they’ve had 15,000 registered users in 2 months with no promotion/marketing just in the Russian market. With about $4.5 billion spent annually on advertising clothes, they reckon there’s plenty of money to be made out there. Da!

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Tagbrand Gives Fashionistas An App To Check-In Their Brands

Disruptive Retail Trend Continues As Urbanara Secures €3.5m From TA Venture

A D M I N — Mon, 21 May 2012 19:03:17 +0000

Lately we’ve seen the rise of e-commerce and online retailer stertups disrupting the relationship between distributors and the consumer. Etsy comes to mind of course. Meanwhile, Made.com in the UK is leading the charge, and lately Llustre (also UK) has hit on a model of re-connecting designers with consumers. That trend continues today as Urbanara , an online retailer for “high quality home textiles and home wares” supplied direct from the people who make them, secures a significant funding round. TA Venture, together with a group of international investors, including Blumberg Capital and Brain-to-Ventures, has participated in a €3.5 million series A investment round in the startup. Urbanara cuts out the usual costs such as wholesaler margins and warehousing that traditional retailers add on. Originally launched in Germany and Austria last year, Urbanara has broken out to offices in Shanghai and Berlin and now services the UK. TA Venture has a $50 million venture capital fund focusing on seed-stage and early-stage Web companies in Ukraine, Russia and other CIS countries (former Soviet states).

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Disruptive Retail Trend Continues As Urbanara Secures €3.5m From TA Venture

Newspaper Attacks UK Government For Its ‘Closeness’ To Google

blogger — Sat, 19 May 2012 18:39:33 +0000

UK tabloid newspaper The Daily Mail, has decided to raise the issue of Google’s influence on the UK government, after uncovering the fact that Conservative Party ministers have held meetings with Google an average of once a month since the General Election two years ago. There have been 23 meetings between Tory ministers and Google since June 2010, with Prime Minister David Cameron meeting Google three times and George Osborne – who as Chancellor of the Exchequer is supposed to meet with business leaders – four times in two years. The story needs to be a seen in a wider context. The Conservatives have recently come under fire for having too close a relationship to another powerful entity, News Corporation (as did the Labour party during its tenure). A huge inquiry into Press standards has in large part focused on the ties between Rupert Murdoch’s media giant and the Conservatives. But what the report buries way down in the article, is the number of times the newspaper itself has met with the Government. A Google spokesperson told us: “It’s absolutely right that governments speak with companies about issues that affect their citizens. The British Government makes the list of those meetings publicly available – including the Daily Mail’s 34 meetings over the same period.” In other words, the Daily Mail has met with the Government almost one and a half times a month (on average) since they entered office – that’s quite a bit more than Google has. It’s likely those were high-level meetings, not editorial ones. That said, the issue does raise the question of Google’s closeness to the UK government and its ability to grab the ear of the Government on a number of topics. It’s the kind of access a lot of companies would be envious of. Culture minister Ed Vaizey has met the firm seven times. Culture Secretary boss Jeremy Hunt has held four meetings. In David Cameron’s first months as party leader in 2006 and 2007 (though not yet Prime Minister), he spoke to the annual Google Zeitgeist conference. Three senior figures have moved between the Tories and Google in the last few years. Rachel Whetstone is Global head of communications and public policy at Google and is married to David Cameron’s former chief of staff, Steve Hilton. Naomi Gummer was formerly adviser to Culture Secretary Jeremy Hunt, but is now a public policy adviser to Google. Amy Fisher Was a press officer for Google, and is now a special adviser to the Environment Secretary Caroline Spelman. On Hilton, the right wing Daily Mail newspaper has rarely missed an opportunity to attack his more radical attempts to shake up government thinking about technology and its effect on society. But it’s more likely that the Conservatives – in part driven by Hilton’s thinking – have realised that the world has moved away from the green-screen, big-IT projects which used to fill the coffers of the likes of EDS and others, towards embracing a more open standards approach. On the ground this has fed into attempts to open up government data, and led also the innovative project known as Gov.uk , which is taking a startup approach to government online, employing many of the UK’s best engineers and tech stars. It’s also quite something to see a sentence describing Hilton as the “shaven-headed son of Hungarian immigrants” – a phrase which betrays the Mail’s antipathy to alternative thinking. In March it was announced that Mr. Hilton was going to take an academic post at Stanford University in California to be near his wife who works at Google. He plans to return next year, though it’s not yet clear whether he will re-join the government. Of course, back in the real world, these West Wing-like moves of advisers between big business and governments go on literally all the time. We don’t currently have the equivalent figures for meetings with Microsoft or Cisco, or Facebook, IBM or other companies, but I’d be amazed if there were not similar factoids waiting to scurry forth if someone someone decided to lift a few rocks. Indeed, Microsoft, Cisco and many other large tech companies have appeared several times at the government’s ‘Tech City’ meetings. So quite why the Daily Mail has decided to home in on this issue is a little bit of a mystery. It may be that the story was placed as an attack by the Labour Party. Their health IT scheme to store patients’ records failed spectacularly just before they left office, so they would have smarted at the suggestion by Cameron that a company like Google could probably do a better job. The newspaper quotes Helen Goodman, Labour’s media spokesman, who says “Of course it is important for ministers to listen to business, but a meeting with Google every month does look like the sort of privileged access that small businesses can only dream of.” Unfortunately, she neglects to mention the numerous tiny tech startups that have been invited to Number 10 Downing Street over the last couple of years as part of the government’s Tech City initiative, and its purchase of an entire building – Campus London – in East London which is housing small tech startups that have have nothing to do with Google. (As disclosure, I’m co-founder of a co-working space that’s a tenant in that building, but frankly, I’d point this out even if it wasn’t). Then again, Google doesn’t help its own cause. In Europe it does not have a great record on tax. As Goodman points out: “Ministers must disclose what they discussed. Did they challenge Google over their repellent tax avoidance, which was uncovered by the Daily Mail?” It’s here that criticism could land a big punch. Google has been oft criticised for paying tax on less than a quarter of its UK income. In 2010 it generated £2.1 billion in the UK but with its international operations based Ireland, where corporation tax is much lower than the UK, it escapes a great deal of tax. And Google hasn’t always helped its own cause. Last month Google executive Naomi Gummer, until recently a Conservative minister’s political adviser, caused a furore in the press when she implied (not unreasonably?) that it was the job of parents to stop children seeing adult content online, not Internet companies. Currently a debate rages in the UK about creating an ‘off switch’ at ISP level to block porn, allowing parents baffled by content settings or Net Nanny software to simply order a ‘clean’ version of the Internet direct from their ISP. A Conservative Party spokesman told the Mail: “All these meetings have been properly declared and it is normal for relevant ministers to meet with a company of this size.” Ultimately the Mail’s story does raise questions of perceptions over-all but as a major UK tech player, it would be extremely odd for it not to meet with whoever was in power fairly regularly. Neither Facebook not Twitter, for instance, have anything like the huge engineering bases and offices Google has in the UK. Do we want our politicians to remain in a worldview of tech dominated by the desktop and ‘licenses’ or one where developers, startups and apps can thrive? I’d hazard not.

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Newspaper Attacks UK Government For Its ‘Closeness’ To Google

YesterdayMe: A Site That Tracks Yesterday’s Alcohol Consumption

user — Thu, 17 May 2012 19:38:20 +0000

Every few days something really amazing dumps over the transom here at TC HQ. Today it was YesterdayMe.ru . Built by Vladimir V. Tuporshin and partner, Ilja Razinkov, the site essentially allows you to enter yesterday’s alcohol consumption. Why? Because, that’s why. While the Russians are known for their heavy-duty drinking – although they’re moving from vodka to beer and wine these days, perhaps to prevent liver death – this site is ingenious in that it offers a very simple, hangover-proof interface for registering how much you sucked down. By sliding little drink indicators back and forth, you can tell the world or just yourself that you had too many beers. The site existed as a Russian-only tool until yesterday. Tuporshin wrote: “It was 1312’s hobby project, which we thoroughly developed during it’s first year, and then switched to the Pocket Lists project. Now we are dating with YesterdayMe again!” The company, incidentally, has an interesting post about selling a simple To-Do list app on their blog as well, so you can come for the booze tracking and stay for the analysis. Sadly, the sliders on the site only go up to 10 shots, which suggests that they may need to offer a freemium “bottle drinker” offer for folks like me.

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YesterdayMe: A Site That Tracks Yesterday’s Alcohol Consumption

Facebook Quietly Launches Pages Manager iOS App, But You Probably Can’t Use It Yet

bestcbstore — Thu, 17 May 2012 19:31:39 +0000

Carefully cultivating your Facebook presence can be tough enough when you only have your personal profile to deal with, but it’s a completely different story when you’ve got a full-blown Page (or three) to manage on top of it. To help those particular users stay on top of things, Facebook has begun to roll out a new app (called, imaginatively enough, Pages Manager ) in a small handful of markets, though we in the U.S. can’t play with it just yet. As far as the design goes, the Pages Manager app should be familiar territory for anyone who’s ever used the standard iOS app, though a few thoughtful additions make the prospect of keeping tabs on multiple Pages a little less hairy. All of the Pages a user has admin rights to can be accessed from the app’s left pane for quick access, and those admins will get notifications whenever a user interacts with a Page under their purview. Thankfully, notifications can be handled on a Page-by-Page basis, so it’s easy to enough tune out trolls if need be. Perhaps most importantly, the app allows provides on-the-go access to Page Insights — the metrics that track Page performance and user engagement through likes — so admins will always have an idea of where they stand. For now, it seems as though only users in Australia and New Zealand can access the new Pages Manager app in the App Store, though SiliconRepublic reports that it’s slowly becoming available to users in Ireland as well. No news yet on whether or not an Android version is coming down the pipeline, though considering the slow-and-steady approach they’re taking with this early iOS release, it may be a while before we see it making the rounds.

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Facebook Quietly Launches Pages Manager iOS App, But You Probably Can’t Use It Yet

Positionly Raises $300,000 For Search Engine Ranking From Point Nine, Others

Administrator — Thu, 17 May 2012 05:08:56 +0000

Search engine ranking startup Positionly has secured $300,000 seed funding from Berlin-based led by seed VC Point Nine Capital and joined by Angels Mariusz Gralewski and Michal Skrzynski . The idea behind Positionly’s service is that small business owners don’t need to know about SEO. Its clients already include TD Bank Opower, ESPN and TUI. Users can either enter search keywords manually or upload them from .csv files or a Google analytics account. The Poland-based service then tracks search engine rankings over time, generating simple search engine reports. Pricing ranges from $19 to $99 per month. However, its service proposition is not unique. For example, Link Assistant targets individual users as well as corporations with its desktop software Rank Tracker . The company boasts Microsoft Germany, MasterCard and General Electric amongst its 380,000 clients and is completely bootstrapped. Positionly enters a crowded market. SEOmoz received $18 million in backing earlier this month and offers Rank Tracker within a broader SEO monitoring service priced at $99 per month. Conductor got $10 million funding back in 2009, and Searchmetrics raised $11 million with a recent found this past January 2012 . Editor’s note: This post is written by contributor Natasha Starkell , CEO of GoalEurope , an outsourcing advisory firm and a publication about outsourcing, innovation and startups in Central and Eastern Europe.

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Positionly Raises $300,000 For Search Engine Ranking From Point Nine, Others