Market Research Startup...

EyeTrackShop , a startup that develops eye-tracking technology for measuring ad effectiveness, has raised $3 million in Series A funding from Northzone . The company says its technology works through a regular webcam, allowing market researchers to gather data quickly and affordably. You...

BenchPrep Teams Up With...

For awhile now “gamification” has largely existed as a buzz word. It’s felt just as ridiculous to write the word as it is to read it. However, as Tim Chang pointed out this weekend , although it’s important to avoid thinking of “gamification as the...

SaaS For SMBs: InsightS...

As the software-as-a-service market continues to mature, there are companies emerging that are targeting specific sectors within the enterprise with solutions especially tailored and priced for them: the latest of these is InsightSquared , which has announced a Series A round of $4.5...

How To Appeal To Invest...

There’s a lot of money floating around Silicon Valley right now, and it’s becoming easier and easier for entrepreneurs to get access to the capital they need to get their companies off the ground. Resources like AngelList are trying to level the playing field, and facilitate...

Saas For Cows! Farmeron...

A lot of people in Silicon Valley are pretty obsessed with organic this and that. One or two startups have looked at the whole connecting-fams-with-consumers-directly model, even. So it’s odd that it’s taken a startup from little old Croatia to realise that it’s the...

Backed By Angels, SiteS...

When New York-based SiteSimon first emerged from Entrepreneur Roundtable’s accelerator program last year, it was as a social browsing tool that aimed to automate the process of finding and discovering personally relevant content on the Web — not unlike StumbleUpon. A good...

Why Location-Based Serv...

Editor’s Note:  TechCrunch  columnist  Semil Shah  currently works at  Votizen  and is based in Palo Alto. You can follow him on Twitter  @semil Location, location, location. Whether you’re a real estate agent, a traveler, or building mobile applications, location matters a...

A Closer Look At Chorus...

The modern online newsroom is a 24/7 operation. It needs power tools to work efficiently, like modern carpenters need electric drills to build houses. The problem is that most content management systems, including web-native ones like WordPress, Tumblr, etc, are intended for smaller...

Apple Finally Gives Pro...

When Apple launched iPhoto for iPhone, it quickly became clear that there was something odd going on with the maps in the application. Even though Apple never talked about this publicly, the data Apple used to render these new maps was clearly not from Google anymore. Instead, most...

Study: 37% Of U.S. Teen...

Video chat is still something many people don’t feel comfortable with. For U.S. teens, however, it is quickly becoming a pretty routine way of communicating with each other. According to a new study by the Pew Internet & American Life Project , 37% of teens now regularly use...