Sprout Now Lets You Simultaneously Build Rich Ads In Both HTML5 And Flash

Last week during Apple’s iPhone 4.0 Preview, Steve Jobs announced iAd, a product that could help turn the mobile ad industry on its head. The new product lets developers quickly integrate rich, HTML5 ads into their applications — ads that Jobs says will meld the emotion of television commercials with the interactivity of online advertising. There’s just one problem — many of the rich ads you see online are built in Flash, which the iPhone and iPad famously do not support, and Apple doesn’t appear to be offering tools for building HTML5 ads.

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Sprout Now Lets You Simultaneously Build Rich Ads In Both HTML5 And Flash