Red Vines: A Case Study On How To Market Something That Everyone Already Likes

As a bona fide lover of Red Vines*, I found the Red Vines World of Sharing social media promotion quite intruiging. Essentially you go to the site, gain access by logging in or connecting with Facebook, and you then leave a note about Red Vines or sharing or kittens or whatever.

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Red Vines: A Case Study On How To Market Something That Everyone Already Likes