Pursway Scores $6 Million To Help Companies Leverage The Power Of Social Influencers

We wrote about the power of brand buzz on social media sites yesterday, and one contributing aspect to buzz are individuals who are “influencers,” similar in some ways to the trend that Malcolm Gladwell highlighted in The Tipping Point . But how do companies find and then leverage the power of these influencers on the web?

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Pursway Scores $6 Million To Help Companies Leverage The Power Of Social Influencers