Orange, OpenX Set Out To Build Pan-European Ad Exchange Ecosystem

Posted by Administrator in Online, Tech on Mar 31st, 2010 | no responses

France Telecom / Orange is partnering with OpenX to launch Orange Ad Market, a brand new online advertising marketplace tailored to the European digital industry. Orange Ad Market will be operated by Orange and powered by OpenX in exchange for a share on every transaction that is made through the platform. The marketplace will allow all classes of buyers to compete for targeted impressions in real-time auctions and help sellers of online display advertising inventory from all over the globe maximize revenue

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Orange, OpenX Set Out To Build Pan-European Ad Exchange Ecosystem

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