Klout Raises $1.5 Million To Measure Influence And Authority On Twitter

Klout , a startup that measures influence on Twitter, has secured $1.5 million in Series A funding from a number of investors, including Allen Morgan of Mayfield Fund, ff Asset Management, Bobby Yazdani, Nova Spivack of Lucid Ventures, Zelkova Ventures , Paige Craig , Tom McInerney , Michael Yavonditte of Quigo Technologies, and Ofer Ronan. Klout, which recently released a new API, evaluates Twitter users’ behavior with complex ranking algorithms and semantic analysis of content to measure the influence of individuals and topics around the web. Since the company’s launch in 2008, Klout has registered over 250,000 users and over 300 API partners, including CoTweet, HootSuite, and the newly-launched Tweetup, and is handling millions of API calls a day.

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Klout Raises $1.5 Million To Measure Influence And Authority On Twitter

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