In this age of instant Internet celebrity, anyone can become famous for 15 seconds (to rework Andy Warhol’s oft-quoted maxim ). But what does famous mean exactly when anyone can have a Facebook fan page—those public pages on Facebook set up by brands, media outlets, celebs, and wanna-be celebs. As it turns out, being popular is not as easy as it looks.

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It’s Not Easy Being Popular. 77 Percent Of Facebook Fan Pages Have Under 1,000 Fans