Help Yourself: Triggit’s Real-Time Display Ad Bidding Platform Is Now Self Serve

Last year Triggit , a startup that launched in early  2008 , shifted gears to become one of the web’s first demand side advertising platforms. Triggit is part of a new movement in advertising that holds real-time auctions for individual ad impressions, which allows advertisers to better target which sites their ads appear on and who sees them. And today, Triggit has launched a new self-serve platform that it hopes will make running display advertising as easy as it is to run the text-based search ads that made Google a money-making machine.

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Help Yourself: Triggit’s Real-Time Display Ad Bidding Platform Is Now Self Serve