ExactTarget Buys Reseller mPath Global, Sets Up Shop In Australia
Posted by
jos in
Tech on
Aug 24th, 2010 |
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Interactive marketing software and services provider ExactTarget this morning launched ExactTarget Australia, following the acquisition of its reseller mPath Global in Sydney and Melbourne. Terms of the acquisition of its 5-year long partner were not disclosed, but all mPath employees are said to have accepted positions with ExactTarget Australia. The new operation will expand ExactTarget’s suite of offerings to the more than 150 clients throughout Asia Pacific previously supported by mPath, including companies like Fairfax Digital, Lend Lease, ING Australia and Tennis Australia.
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ExactTarget Buys Reseller mPath Global, Sets Up Shop In Australia