ESPN Thanks Sony For ESPN 3D Help, Says ‘People Who See 3D Can’t Get Enough Of It’

Without Sony ‘s support ESPN “probably would not have launched” ESPN 3D . So said Bryan Burns, Vice-President of ESPN, at IFA earlier today. Burns, talking before a reasonably crowded auditorium, reiterated ESPN’s commitment to 3D sports broadcasting while fully recognizing what we’ve all been going on about for months now: nobody’s going to buy an expensive 3D TV—have you seen the unemployment numbers of late?—when there’s nearly zero 3D content to be found.

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ESPN Thanks Sony For ESPN 3D Help, Says ‘People Who See 3D Can’t Get Enough Of It’