Entrepreneurs: Start. This. Company. Now.

BANGALORE, INDIA — It’s almost as if Russian cell phone carrier MTS has bought the naming rights to Bangalore. I half expected my immigration stamp to read “BANGALORE! ™ BROUGHT TO YOU BY MTS.” The carrier recently launched service in the uber-competitive Indian telecom market and has erected billboards every twenty feet or so. I have never seen so much advertising by one company in one space.

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Entrepreneurs: Start. This. Company. Now.