Comscore Study: Social Gamers Want Marketing Offers For Currency
Posted by
kram412 in
Tech on
Mar 10th, 2010 |
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A new study by Comscore will be released on Wednesday that may give hope to social gaming startups trying to monetize users. 35% of the survey respondents said that they engage in “marketing actions” to earn virtual currency (such as watching a video, filling out a survey, etc.), and 53% said they be willing to consider marketing action for currency if given the choice
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Comscore Study: Social Gamers Want Marketing Offers For Currency