Cascaad Personalizes Your News Stream In Real Time, Raises Funding

Cascaad , which is billed both as an ‘awareness engine’ and a ’smart social media browser’ by the Italian startup behind the service, aims to make the realtime streams you tap into more about you. Essentially, the tool is designed to filter the never-ending incoming message stream from your friends and millions of others by continuously distilling which part of the chatter is about stories, things and places that match your specific interests, context and social affinities. Here’s how the service, currently only available as a beta iPhone app ( iTunes link ), gets pitched in their own words: The goal is to potentiate your extended awareness of what is happening right now of personal relevance in your world.

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Cascaad Personalizes Your News Stream In Real Time, Raises Funding