Brand Affinity Technologies Raises $20M To Match Celebs With Endorsement Deals
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vertical8 in
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Aug 24th, 2010 |
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Brand Affinity Technologies (BAT), the company that creates a technology that matches celebrities with endorsement deals, has just raised $20 million in Series C funding led by Miramar Venture Partners , with existing investors Newport Coast Investments, RimLight Capital, Fulcrum Venture Capital , CGI Opportunity Fund II, and Ad Pepper Media International also participating. This brings the company’s total funding to $26 million.
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Brand Affinity Technologies Raises $20M To Match Celebs With Endorsement Deals